13 steps to create a perfect ecommerce website for SMBs

During Covid 19 pandemic, when the brick-and-mortar stores got completely shut down across the whole world, the ecommerce business exploded and established itself as a reliable medium for shopping for the essentials. Shopping online no longer seems like a matter of choice but one of necessities and many businesses had to choose between opting for ecommerce stores or getting shut down. Now, even though the pandemic seems to be entering its endgame with time and vaccination coverage, the ecommerce business is not going to slow down in the least. So, in case you ever wished to launch your online dream store and your brand, this might be the perfect time for you. 

However, building an online store and achieving success is not just a one day task. It is similar to building and designing physical stores, just like in a mall, where the first impression certainly matters, which requires considerable planning and effort. A prominent ecommerce website development company in Bangalore that has good knowledge and understanding of site design, branding and content strategy can assist you in creating a perfect ecommerce website design in Bangalore and a fully effective e-commerce store.

As a leading ecommerce website development company, in this article, we tried to summarize ten simple steps towards a successful Ecommerce Web Development. So, whether you’re well equipped with a strategy to launch your first online store, or upgrade your current one, here are ten crucial steps that will help you to get started.

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13 steps to create a perfect ecommerce website for SMBs

1. Analyze the ecommerce market and try to find your current place value within the competition

The first step of beginning with an ecommerce business is analyzing the competition and doing a bit of your investigation of the ecommerce sector you’re interested in. Next, you should set the actual objective for your specific business idea and how well that can be accepted by future user(s). For example, you might want to know and decide on the products or services your online store will offer and how they will fit into the bigger picture.

You’ll also need to think if you’re selling physical products, digital products, or perhaps both. Whether you will buy products from a supplier and resell them, or you’ll be creating and selling your products. It is also important that you set upon the business model you wish to apply and whether you will be selling individual products or packs of products and subscriptions. These are only a few of the many questions you need to check and finalize before stepping into the ecommerce market.

As the ecommerce market is expanding at an unparalleled pace, so is the number of ecommerce startups, which indicates more competition for your brand and business. Alternatively, you can also choose a more channel-oriented path, pick out a popular feature, and get ready to face your competition by offering superior or cheaper products and services by adding a symbolic value to them.

2. Set your business plan and budget

Like any other startup, yours should start with a proper business plan that will summarize all of your business objectives and how you plan to accomplish them. So, before turning your ideas into reality, come up with a proper business plan, and be well equipped to tackle the technical aspects of an ecommerce business.

Also, you’ll need to set the budget for your ecommerce store. Consider the entire cost of creating an online store beginning with domain name registration, web hosting services, and choosing an ecommerce site-building platform or hiring a professional web designer to build an elegant site for you. However, suppose you wish to go with a proficient and experienced ecommerce website development company that has contributed significantly to ecommerce development in India. In that case, we are right here to help you build an innovative, robust and fully effective ecommerce website to establish your brand.

Most ecommerce website builders ask for around $5.00 per month, and you’ll also get a money-back guarantee. You happen to change your mind. Also, keep yourself updated about the cost of additional applications you wish to include in your websites, such as stunning ready-made themes, plugins, and other functionalities.

3. Pick a unique name for your brand

Now that you are quite aware of the market and estimated the cost think of names that will set your brand apart from your competition. This step includes choosing a name for the domain that you’re going to register, and it’s important since the right name can strengthen your site’s credibility and help build your brand identity. So, here goes a tip: pick out a business name that is easy to remember and has a connection to the products or services you’re selling. It is always better to avoid cliches or names that may be too similar to your competitors. Make it brief, as this will aid in brand identification. 

Your name should be intriguing enough to make people notice your brand and believe that you are unique. Even though you might have excellent products or services, a generic name can detract from your brand. With an SEO-friendly domain name, your potential customers can find your site more easily, and you’ll be able to make a great first impression. You can also up your game by registering related domain extensions like .com, .org or. Net to shield your brand from your competitors.

4. Choose a secure, stable, and scalable web hosting provider

When it comes to Ecommerce platforms, finding a secure, stable, and scalable web hosting provider is critical because it determines the accessibility and performance efficiency of your ecommerce website. Therefore, prioritizing quality over cost regarding website hosting and support is recommended.

Usually, small business owners begin with a shared hosting plan as it’s a budget-friendly choice. Then, as their business begins to expand, they also have the option to upgrade their plan to a virtual private server that’s more commonly known as VPS and eventually switch to a dedicated server hosting.  

Choosing a good web hosting provider can be challenging. So, you should check out where the prospective provider is standing regarding resources like disk space, bandwidth, and RAM; security features such as SSL certificates, anti-DDoS, and anti-malware; scalability, and whether the plan is justifying the price you’ll be paying for it. 

The key parameters to be considered while opting for an Ecommerce hosting service are:

  • Speed: Ensure that your hosting provider can offer good website speed.
  • Uptime: Recent uptime records of the other websites being hosted by the provider will give you the relevant information that you are looking for.
  • Support: Support services like infrastructure and managed services can help reduce troubleshooting response time and increase uptime.
  • Scalability: The server should well adapt to your business requirements.
  • Security Measures: The server should comply with PCI-DSS to protect the data security by using secure servers.

If you have already decided to build your e-store with an ecommerce platform, you can skip this step since web hosting is a part of any platform’s all-in-one solution. 

5. Select a theme and graphic design stylebook that compliments your brand

Your eCommerce website should visually reflect the uniqueness of your brand with its aesthetics. The fonts, colours and pictures, a tone that you wish to choose for your eCommerce website, should be able to portray your brand well and make your customers feel about it.

You may need to consult with a skilled eCommerce website developer or an experienced web designer to help you make informed decisions. At IndGlobal, we accompts, and we both. We have professional designers and developers who follow leading-edge eCommerce development approaches to assist you in your success.

6. Create an elegant and captivating user interface

Upon visiting an online store, usually, the potential customers form a first impression in less than a minute. You will only have one chance to make an impression once per customer. It’s essential to draw their attention to your brand’s positive image showcased by transparent yet captivating design.

There are a few rules of a user-friendly user interface that you might want to implement to make your customers retain your site and go on a shopping spree. A user-friendly UI instills a sense of control in the users, making them feel more comfortable while flattening the learning curve. You’ll need to accomplish this by choosing elegant graphics and easy-to-read fonts. Also, make sure that your site is simple to navigate to enable your customers to get to the pages swiftly they wish to, such as “About us”, “Products/Services”, and “Contact us” sections.

Another critical element to implement is a sense of consistency in your store that will make your site more user-centric, build trust in your brand, and win more customers in the long run.

7. Content Strategy

It would help if you had a good content strategy encompassing writing content, images and videos, infographics, etc. That can serve your audience better by projecting your brand’s value and helping you depict how your products are better than others. Therefore, establishing a perfect content strategy further helps you know your audience. Follow the below-mentioned steps that can assist you in making a good content strategy so that you can-

  • know about the common questions that your customers may have regarding your products or services
  • Provide required and relevant information that your competitors won’t provide

Thus, a content strategy can guide you to determine what you need to include in your ecommerce business website and help you communicate with your customers effectively.

8. Don’t forget about the SEO strategy

SEO implies optimizing a website for search engines. If you want people to easily find your website while looking for a product or service you provide, SEO strategies are the most useful to get to the top of Google’s search results. Google’s search engine sector is mainly dominated by almost 92% dominance over the others.

I know that your online store is all set up and ready to start selling. It’s time to hire some SEO Expert to let Google discover and recognize you and thereby help you follow their standards. The first thing you need to do is to make your store SEO-friendly, which implies that more people can see it, which will, in turn, increase your traffic and your reach to sell products or services to more people. So, your ecommerce solution should be able to support SEO and other ecommerce marketing tools. You can implement a more effective eCommerce development plan by including important procedures from your SEO strategy right into your Ecommerce web development.

Besides SEO-friendliness, you must also look for analytics tools, research tools, social media integration tools, content marketing tools, email marketing tools, pay-per-click advertising tools, and customer relationship management (CRM) tools. By combining all these with a bit of creative thinking, you can shape a successful SMB marketing strategy to raise your business high and provide you with a better ROI. 

9. Choose an ecommerce solution for your business

Most ecommerce website-building solutions offer the advantages of creating and launching an e-store along with features to customize it and make it stick out in the crowd. There are many similar solutions currently available on the market, and choosing the one that perfectly suits your business values might require some considerate thinking on your part. So, before opting for any particular ecommerce solution over the other, check your level of technical know-how and the amount of time and money you intend to invest in the project.

The most convenient way to start is to create a storefront on any one of the ecommerce marketplaces like Amazon, eBay, and Etsy. However, this also implies that you will need to follow the rules of the particular marketplace, and you are not the one-and-only owner of your storefront as the marketplaces. You can also take another approach and start with an extravagant end-to-end ecommerce platform like BigCommerce, Shopify, and Squarespace. Most SMBs prefer to start with an ecommerce site builder like Wix, Zyro, or Weebly since they are user-friendly and come at a moderate cost.

If you’re tech-savvy, you could also choose open-source ecommerce solutions such as WooCommerce, Magento, or PrestaShop.

10. Proffer your brand and brand value in a sophisticated way

For your Ecommerce website, you need a recognizable logo, a prominent color scheme, and a voice. These parameters are important aspects of the website development process that speak a lot about your company’s individuality. Another crucial aspect of branding remains to convey your narrative. It would help if you were transparent in explaining why your Ecommerce website exists and what are the specialities associated with it, who are the brains behind it. It’s better to make a distinct identity allowing people to recognize your comment and its brand. It should be consistent as well.

11. Promoting your brand – secure superb support for yourself and your customers

You are probably aware of the social media influencers these days. It would certainly be beneficial to include them for their expertise in promoting your product or service sector.

Simultaneously, you should be aware of the paid influencers and their social media following. Merely gifting a free product is often enough to grab their attention, resulting in mentions of your brand on their social media pages. You can also hire a professional Ecommerce web development company, Bangalore, to make these steps easier. You can also publish your product catalog on Google Shopping and Facebook -two key funnels for potential clients. 

Another thing you might need to think about while choosing your ecommerce site-building solution is customer support. By offering phone or live chat support channels or preferably both, you can offer to solve all issues and concerns without any significant delay. Although email support can be useful, it often takes too long, making even an epitome of patients losing their cool. 

You should also ensure enough self-service options like a help center filled with how-tos, an FAQ page, and a community forum. By providing superb customer support, you can turn even indifferent visitors into loyal customers and get new ones flowing in.

12. Safeguard your e-store from malware and cyber security threats

Solid cybersecurity may be one of the most important features of an ecommerce site. Without it, online store owners just put themselves, their customers, and their brand at risk of being affected by fraud or identity theft. Owners of SMB sites often overlook the security of their ecommerce stores, thinking that their business is safe simply because it’s small. But small businesses and startups are more likely to be targeted by cyber threats than the larger ones because they tend to overestimate their security somewhere and underestimate the danger.

In addition to standard cybersecurity measures, an ecommerce store also needs to meet compliance standards such as PCI-DSS, which is to ensure that all credit cards are accepted, processed, and stored in a safe environment, GDPR- to ensure data protection and privacy in  EU, and last but not the least CCPA that is same as GDPR but in California.

If you are using an ecommerce platform, you should not concern yourself with security challenges since you’re already paying a good amount for a platform to take care of your website.

13. Learn from other successful ecommerce brands and businesses 

Now that you have already created a splendid online store, you might start thinking your job is now complete. However, every store should be treated as an ongoing passion project that expands, evolves and establishes itself in a better way along with its market. So, keep your site updated with new content and be swift while dealing with any potential technical troubles.

By keeping up with the competitors and your business associates, you’ll help your ecommerce business uncover new opportunities and avoid the most common mistakes so that your brand can distinguish itself very well among the others. Mind that your objective is to study their business strategy and pick up what they’re doing right, ignite your creative spark and come up with something better.

Create an ecommerce site for your brand straight away

Creating an ecommerce website is a good way for your ecommerce business to stand out. However, it’s not just a stroke of luck that will set your business up for overnight success. On the contrary, you will need to work your way up, and success will come to you sooner or later. Ecommerce Web Development offers great business opportunities and can even help you customize and design your online store on your own as per your business needs. But, before diving deep into the Ecommerce Web Development process, you should understand the type of Ecommerce business models that will be advantageous to define the objectives of your e-store to get rightly indulged in the development process. The most important thing is to start and take small steps into the wondrous world of the ecommerce market.

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