9-Ways to Improve E-commerce Website Visibility and Boost Google Ranking

Hiring the best e-commerce SEO company in Bangalore allows bringing your e-commerce website to the top of search results These are the nuggets of wisdom to follow to increase visibility of the blog and make it appear in the top rankings.

Use Long- Tail keyword to find your audience
What are long-tail keywords? They are basically adjectives with two or three phrases of great strengths which stand on the top in the ranking of the contents. There are factors which determine the positions of particular contents such as Keyword Competitiveness (KC). Page authority, page title, keywords in domain determine the competitiveness of the target.  The importance of long-tail keyword is many. One among them is that the content targets a specific audience, as the keyword is more concrete and specific rather than being broad. So it hits the right kind of audience. It is always advisable to use main keywords especially towards the beginning. Using long-tail keyword in meta description adds a bonus to improve traffic. There are SEO tools that can better the action of visibility. Tools such as Long-Tail Pro, Ubersuggest, HitTailetc. Long-tail keyword is an essence to upgrade thecontent and to improvise the ranking in SEO.

Simple yet effective meta description for an organic traffic
Well!! Meta-description is a well-crafted explanation, summarized and condensed version of the content page.  It should be as compelling as it can be, short yet well described and noticed in a minute readers skim through a page. Keep them short to 150 characters and should contain the necessary keywords, match content and be unique at the same time. Target the keyword in bolds and compel the readers to click on the link.

Consistent quality content that grabs attention
The content should always start with a lead and a title which engages the audience continuously. Make it sure that the content is not misleading, adds value to the product and increases traffic. The content should educate the consumer and be very informative rather than focusing on selling the product.The website should be keen on editing, upgrading and uploading continuously

Irresistible compelling blog headlines to attract user attention
Headline is the key to the success of a content. It must contain ideas that grab those eyeballs which moves hastily amidst the words. Headlines at least should contain words like what, why, how and when. These trigger words must be used in a headline as these are the queries to which the consumers are looking for an answer. The article can be relevant only when the apt keywords are used in the headlines and reader finds relevant answers to their search.

Regular posting in LinkedIn
Social media platform is the best platform to promote content. Linkedin is widely used as a professional website and posting company’s content in such a space would definitely cater to more engagements and readers. There are active businessmen and clients on Linkedin, hence client referrals play a vital role in the better ranking of the website. It is a powerful professional social media with lots of business idea being shared via postings. These are the small steps for the content or the websites to get noticed by various clients.

Experimentation with ads
Another great way to increase traffic is by experimenting with social media ads. Social media comes with demographic information to target specific audience. Ads should target audience in such a away that the brands should pop-up in their feeds every time a user scrolls through a website.

Explore with lookalike audience and promote ads where the audience is more likely to spend time. Two things should be kept in mind before promoting an ad.  It should always be audience targeting and content targeting.

Guest Posting
The accountability of a website always boosts up when there is a guest column and an article with their valuable assistance. This helps in bridging relationships with  the clients. Guests posting definitely helps in the increase of the content. The benefit with guests posting is that when their articles gets published in the website,they will make it sure to post it to their social media accounts such as Linkedin, Twitter, and Facebook. Automatically more and more audience will get access to the article and the website will gain more traffic and visibility hence,
So, basically their readers will be our readers.

Templates reflect website’s identity
Focus on the theme, content and the subject matter. Our potential clients are there online, we just have to search them. The website should always start with short descriptions which should be eye catching with vibrant visuals. A creative template should always include customer feedbacks and reviews. Every word should communicate the idea of the company. Original content, unusual fonts, relevant images, accepted colors to make it simple and user friendly. Do not bombard the page with too much information and leave the reader confused. Leave a space for the user to generate ideas and that will be helpful in making the rankings even better.

Conclusion
Strategizing every move, strengthening headlines, reworking on meta-descriptions and working on the quality of the content will definitely help to thrive SEO company in Bangalore and increase better visibility in search results. It is the responsibility of the company to remain committed to the standards of the content. For a more engaged audience and a better position, the content has to be informative to improve rankings.