Oversee all content initiatives, both internal and external, across multiple platforms and formats to drive engagement, retention, leads and positive customer behavior.

Responsibilities

  • Develop content strategy aligned with short-term and long-term marketing targets
  • Optimize content according to SEO
  • Create and publish engaging content
  • Edit, proofread and improve posts
  • Constantly generate new ideas to draw audience’s attention
  • Write, blogs, social media posts, product descriptions, banner content, case studies, PR, Landing pages and company bio

 

Required Skills

  • Strong command of English (Verbal and written)
  • Proven work experience as a Content Writer for 1+ years
  • Understand the goal, target audience, and message of a campaign and create persuasive copy for offline (trade shows, events) and digital (emails, banners, landing pages, and social media) to generate the desired action from the target audience
  • Keep track of latest trends in B2B content marketing, creative copywriting, competitors and industry trends
  • A deep understanding of consumers and what motivates them online
  • Great research, organizational, and learning skills
  • High comprehension of software like Microsoft Word and Google Docs
  • Familiarity with keyword placement and other SEO best practices
  • An understanding of formatting articles on the web
  • Familiarity with social media
  • Attention to detail
  • Good organizational and time-management skills
  • Creative thinker and willing to take initiatives
  • Interested in working in a fast-paced environment
  • Excellent overall writing skills in a number of different styles/tones
  • Impeccable spelling and grammar

 

Experience

work: 1 year (Required)
Education: Bachelor’s (Required)
Job Location: Bengaluru, Karnataka (Required)

Job Type: Full-time

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