conversion rate optimization

Conversation rate optimization

Conversion rate is the percentage of website visitors who perform your anticipated goal and successfully exit the conversion funnel. The goal that you decide can be of getting a form filled, purchasing a product, or signing up for a newsletter etc.

Conversion rate is the percentage of website visitors who perform your anticipated goal and successfully exit the conversion funnel. The goal that you decide can be of getting a form filled, purchasing a product, or signing up for a newsletter etc. Conversion rate optimization (CRO) is a technique that focuses on the testing of each and every aspect of a landing page, with an aim to find an optimal design, content and layout which leads to higher conversion rates.

User Experience is a broad term which includes all the aspects of a person’s experience with your website including the interface, graphics and design. At Indglobal we believe that optimizing your website for the best user experience has a lot more to it than making a website usable by your clients. User experience is all about giving your customers a delightful and meaningful experience when they visit your website and thus facilitating more conversions.

Call to action analysis A call to action is normally a text, graphic or combination of both – that lures a user to interact and move ahead in the conversion funnel. A call to action (CTA) element that doesn’t generate curiosity in the mind of visitors cannot attain the objective it has been created for. Its only goal is to assist conversions, and to make sure they do so, website owners opt for conversion rate optimization services.

Information architecture design analysis Information architecture is organizing functionality and content into a structure that visitors are able to navigate intuitively. It is the way in which content is grouped and in which order it is placed. One of the many reasons why it plays a very critical role in optimizing conversion rate is the influence hat it has on the thought process of our visitors. Information architecture must be so perfect that each and every layer facilitates conversions and ensure a smooth conversion passage for all visitors.

Content relevancy study A website must strike a proper balance between the amount of text and graphic usage to display content. Tests have shown that 79% of people just skim through a website and only 16% read everything. Therefore, the content added must be relevant and the part that we want our visitors to read must always stand out. You need to learn the art of saying more in limited words to ensure that you cover all important aspects without making your page too lengthy

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