E-commerce Marketing Strategies and Tactics to Follow in 2024

E-commerce retail sales are projected to reach $6.91 trillion in 2024, showing a 9.5% increase from the previous year. By 2027, forecasts indicate that this number will climb to $8.03 trillion, demonstrating the continued growth trend in digital shopping.

So, how can you capitalize on the growth of e-commerce? How can you ensure that your online business is set up for success?

The answer is simple. 

By using the best e-commerce marketing strategies out there. This blog by the best developers at the top e-commerce marketing company in Bangalore summarizes the top tactics to improve your e-commerce business.

We will read each strategy in detail, providing real-world examples and practical advice. Additionally, we have included a bonus section where we share an e-commerce marketing template to help elevate your e-commerce journey to the next level. 

What is an E-commerce Marketing Strategy? 

An e-commerce marketing strategy consists of a series of actions aimed at promoting and selling products online. This strategy encompasses various digital marketing techniques to attract, engage, and convert customers.

Additionally, it involves using analytics to measure the effectiveness of different campaigns, helping businesses understand what works best for their audience and adjust their strategies accordingly.

There are various types of marketing tactics in e-commerce such as

• Content Marketing 
• E-mail Marketing 
• Search Engine Optimization 
• Social Media Marketing 
• Pay-Per-Click Advertising 
• Cross-Selling and Upselling 

The Best E-commerce Marketing Strategies for 2024 

Here is the list of the top e-commerce marketing added by the e-commerce service providers at Indglobal, the leading e-commerce website development Bangalore team. 

1. Leverage Social Media Marketing 

Social media marketing is a highly effective and popular e-commerce strategy that can significantly increase sales and enhance brand visibility. With global social commerce sales projected to reach 8.5 trillion U.S. dollars by 2030, the significance of this channel is evident.

Some social media marketing strategies are as follows. 

• Post Regularly 

Choose a content calendar to post consistently and keep your users engaged.

• Use Promotions 

Draw new customers and promote purchases with discounts and giveaways.

• Develop Creative Content 

Build content that matches your customer’s interests to capture attention and drive high sales.

• Stay Ahead with the Latest Trends 

Use the latest social media trends and viral content to keep your brand at the top of consumer’s minds.

Optimize content for every platform’s impressive features to maximize customer reach and engagement.

2. Enhance Online Visibility using SEO 

SEO, also known as Search Engine Optimization, is essential for enhancing the visibility of your e-commerce website and attracting more customers through search engines such as Google. This strategy is critical in e-commerce, considering approximately 43% of e-commerce traffic originates from organic Google search results.

Some of the best tips that help you use SEO effectively for your business are

• Technical SEO

Use a mobile-friendly and fast website with a URL structure to support SEO and enhance customer experience. 

• Internal Linking 

Connect the product and its category pages to help search engines understand your website structure and maintain user navigation.

• Keyword Research 

Check what your target audience wants and use e-commerce keywords like titles, meta descriptions, and content throughout your site. It helps in on-page optimization.

• Customer Reviews 

Whenever the site users share reviews after a purchase, add them to your product pages. Reviews help add fresh keywords and content, that search engines like.

• Structured Data 

Use structured data to help search engines index your products more effectively and enhance visibility.

3. Content Marketing Engagement 

Content marketing includes essential content such as articles, podcasts, and videos to engage and retain the audience and drive business sales for e-commerce online brands.

Some of the best content marketing tactics to get benefit from are: 

• Develop Buying Guides and FAQs

Create detailed buying guides and FAQ pages for customers to demonstrate credibility as a trusted resource.

• Design Creative Content

Use innovative videos and content to engage clients deeply and make your content unique.

• Use Comparison Pages

Comparison pages let potential customers compare your products with competitors. It can also focus on the features and benefits of your online products.

4. Retarget Interested Customers 

Retargeting customers is the best e-commerce marketing strategy used by business owners. 

The tactic helps re-engage clients by targeting those who have interacted with your website previously. Cookies track online behaviors and display advertisements tailored to the products or services customers showed interest in.

According to research, 75% of consumers find retargeting ads, which can lead to a 1046% increase in branded search activities. 

Also, retargeting ads receive more clicks than regular display ads to convert leads into sales. 

The two essential ways of retargeting customers are-

• List-Based Retargeting 

The list-based retargeting process uses contact details lists such as email addresses you already have to target ads to these contacts on various social media platforms.

• Pixel-Based Retargeting   

This method uses a small piece of pixel on your website that sets a cookie in the user’s browser. It lets you showcase targeted ads to the users as they browse other web parts.

5. Mobile User Optimization 

Conversion rates from mobile apps are three times higher than from mobile sites. Therefore, optimizing e-commerce for mobile users is essential, as mobile devices play a critical role in online shopping.

A mobile-first design strategy ensures websites are primarily tailored for mobile, improving user engagement. Further, executing responsive web design is also necessary. It also adjusts the content to fit screen sizes and improves mobile navigability.

Here are the best tips for optimizing your e-commerce website for mobile phone users. 

• Responsive Website Design 

Implementing responsive design lets the website’s layout and content adjust to several screen sizes to enhance the user experience on mobile devices.

• Mobile-Friendly Visual 

For a better understanding of products and to increase customers’ confidence to purchase, use top-quality zooming product videos and images. 

• Mobile-Responsive Design 

Mobile-responsive websites are the primary platform for ensuring improved usability and user attention.

• Payment Options 

Mobile payment solutions integration like PayPal, or MasterCard MasterPass increase conversion rates significantly.

• Optimize the Largest Contentful Paint or LCP 

Review and improve the largest contentful paint or LCP for mobile phones to load your web pages quickly. A quicker LCP allows maintain users’ attention and improves the overall user experience.

Walmart is an example of a useful mobile e-commerce. They use both in-store and mobile shopping to enhance customer service. They use their redesigned website and a good mobile application, expanding their e-commerce sales by 40%.

6. PPC Advertising 

Pay-per-click (PPC) advertising is one of the best e-commerce marketing strategies that lets online merchants improve their sales through clickable ads. 

The advertising agents pay a fee each time to get their ads clicked, with keyword bids and the ad’s quality and relevance costs. PPC ads can yield up to 50% more conversion rates than organic traffic.

The benefits of PPC advertising are discussed below. 

• Targeted Advertising 

Ads can be personalized according to the customer’s location, demographics, and search behavior to make them positively suitable and convenient.

• Cost-Effectiveness 

PPC can only pay when someone clicks on your advertisement, providing cost-effective marketing and budget control.

• Conversions and Traffic 

A PPC advertisement carries customers directly to the advertiser’s website, showing direct sales.

The Final Words 

In conclusion, learning e-commerce marketing techniques is essential for online business success. Understanding digital customer practices and using targeted strategies like SEO, customization, and social media can help enterprises improve their online visibility. 

These e-commerce marketing methods assure organizational growth and sales in the competitive online marketplace. The marketing strategy you choose for your business drives business traffic, increases sales, and assists your online store succeed in today’s competitive online landscape.

So, it is the right time to get your digital ducks in a row and watch your e-cart fill up. 

Meet the best e-commerce website development company in Bangalore-based team and get your project done, click here.