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In the digital era, email marketing services have been highly preferred as a convenient and faster method of conveying messages. For a business organization involved in email marketing, it becomes quite easier for rendering correct information about their products, services, upcoming events, or updates to the customers or general audience. This enhances the chances of their interest in your business, which in turn, helps in creating awareness and attracting them as leads, prospects, and customers. 

According to a recent statistics published by a famous magazine:

Approximately 85% of consumers open companies’ emails.
On an average, almost 45% of these email recipients made at least one purchase in past one year based on the promotional email they got.

It’s a true fact that email marketing is growing and it’s evolving fast, but many businesses are still unsure about it, and hence have either ignore or least explored the use of email within their digital marketing strategies. If you are also one such business owner then read further to get a grip that email marketing is important.

Here we present a few reasons to explain the importance of email marketing.

Constant communication

Email works as a medium to be in constant contact with the consumers. Through email, you can contact a whole set of the database on a regular basis. This method of contacting a database on a regular basis builds a connection between the business and the client. This connection doesn’t work as a single way but is a magical dual path that works as a boon for both the client as well as the business. Sending regular emails works like a bond and ultimately helps in keeping the services and products fresh in the minds of the consumer. And if the consumer is facing an issue then they can contact the business which helps in building the base of loyal customers.

Measurable results

The Email marketing systems include in itself some of the most advanced technologies such as enhanced reporting and tracking facilities. The reports obtained provides invaluable metrics that includes:

  • Open rates
  • Deliverability
  • Click through rates
  • Subscriber retention

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A plight with content & social media.

Integrating the email marketing analytics with website analytics is pretty easy and hence works as an added benefit. Once integrated these email can show how much they have been involved in the customer’s life and in what ways it has changed the performance ratio of the company. Additionally, these reporting facilities help the businesses to understand the behavior trait of any customer and can eventually help in other domains of marketing.

Low cost

Email marketing is highly cost effective and it doesn’t include any print and postage cost as well no advertising cost. The emails are so cheap that you can send one email at a mere cost of a penny per person or you can get unlimited monthly plans as well.


Return on Investment

Email marketing has outperformed many marketing channels, on an average for an investment for every 70p the average return is Rs. 100. Tracking performance of email marketing is pretty easy hence devising new plans to strengthen the marketing strategies of the company.

If after reading you realize the importance of email marketing for your business then let

IndGlobal handle your worries as we are expert at email marketing and know all tips, tricks, and tools required to boost a business through email marketing.


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