E-commerce refers to selling and buying goods and services online through several websites or retail portals such as Amazon and eBay. The young generation is already more into online shopping than visiting brick-and-mortar stores. The pandemic restrictions also introduced the convenience of shopping from home for the older generations.
The lockdowns, mandatory masks while stepping outside, and vaccines further convinced many that it was safer and easier to shop from home. Today, we can get almost anything delivered to our doors, from groceries, medicines, clothes, and other essentials. Often, we click the “order” button on our smartphones or desktop computer on the same day. Ecommerce has leveled the arena for brands with direct-to-consumer business models to deliver a stellar online experience. At the same time, they are building the best quality ecommerce web design in Bangalore. But the companies always need to stay one step ahead in the ecommerce trends to ensure their pace and customer demands.
Expeditious growth of global ecommerce
Sales from the ecommerce sector have been increasing steadily over the last five years. As a premium ecommerce website development company in Bangalore, IndGlobal experts suggest it be rising in the future. Undoubtedly the pandemic has propelled more consumers to go online shopping for essential products. Online shopping has also brought the ecommerce arena to expand sales to other countries, especially where the growth of ecommerce is a bit slow. But before merchants get into this field, they should consider the following factors:
- Demand for their products/ services in that country
- Need for market-specific marketing campaigns
- Methods of shipping.
- The approximate cost behind marketing and shipping
- Mobile shopping regions; if can serve them with apps
Trends are expected to govern E-Commerce in 2022 and then shortly.
Several trends have emerged precisely indicating the way for ecommerce shortly; however, the main objective of all these remains to-.
- Provide smooth buying and selling experiences
- Create robust brand experiences
- Sell anytime, anywhere.
Thus, we can confer that for ecommerce website development in Bangalore, online selling will be driven by increased convenience for buyers and sellers. We provide enhanced and more engaging experiences and deliver consistent experiences across multiple channels.
Automation amplifies productivity and growth.
Automation mainly focuses on completing tasks with minimal human intervention in different levels, from scheduling emails, automating payroll calculations, managing inventory levels, etc. We have already observed a lot of machine learning and artificial intelligence involvement in the ecommerce sector, and it is expected to increase. Some examples can include AI-driven chatbots on websites that answer frequently asked questions by customers. Robots, drones, and other such ‘intelligent’ devices are primarily used to improve today’s supply chain, especially in warehouses to retrieve and transport products. Machine learning and AI can study customer behavior and past purchase history to implement personalized marketing messages and enhance shopping experiences.
The increased pervasiveness of voice search and headless technology
Voice technology omits the trouble of typing and proves to be especially useful when your hands are occupied in work. Siri, Alexa, and Google Home are currently used by ordinary people, including the older generations. We can expect the customers to say, ‘Alexa, put a 2 Kg box of X Front Load Detergent in my shopping cart. As a result, next time, even if they forget to specify 2 kg, Amazon will remember because of machine learning and place the correct quantity.
Voice assistants on your phone, TV remote control, and even home smart hubs have come a long way. Voice search is gaining immense popularity, directly influencing search results and shopping outcomes. Ecommerce merchants should remain aware of changes in search to optimize for future sales. Thus, it’s required to ensure an ecommerce site is optimized for mobile voice search by prioritizing the kind of information people ask for, such as website and physical address, contact number, and business hours.
On the other hand, Headless means a commerce engine that can be linked like an IoT device that can sense when your stock of a specific item you have subscribed to earlier is meager and automatically reordered.
Progressive Web Apps and more innovative mobile commerce tools
Progressive web apps offer an online experience similar to a native app to conventional web pages, which is especially fruitful with mobile devices. With their ability to send push notifications or deliver an engaging user experience and, because of their super-fast speed and reliability, they are rapidly growing in popularity. Mobile shopping has become a necessity today, with Smartphone sales figures already touching $350 billion. These days, even savvy retailers can offer their own GPS-enabled mobile shopping experiences to help customers buy in-store or other locations. A mobile-optimized site has proved to be a foundational element of all retailers’ positive mobile commerce experience. The Middle East, Asia- Pacific, India, and other regions are emerging to be mobile-first, presenting tremendous opportunities. The combination of headless commerce framework and Progressive Web Apps can deliver quick and reliable mobile shopping journeys.
Cardinal Customer experience
Digital transformation of business has been immensely accelerated due to the COVID-19 pandemic, pushing the companies to put in intense efforts to offer rich buyer experiences to attract more customers as competition increases in the ecommerce market. Today, multiple technologies are available to enable the delivery of innovative and compelling experiences to customers. Here are some of them:
- Augmented reality and video, 3D images that provide interactive and immersive shopping experiences
- Consistent and transparent background on different channels such as online stores, devices, social media, etc.
Unique and Offline box experiences to make it look different.
The pandemic not only prevented us from having offline group shopping experiences but also ramped up changes that were otherwise somewhere too far. Several stores are now offering a service wherein customers can order online and pick up their purchases from a dedicated place or get doorstep delivery.
They minimize human interaction in the entire process. Consumers can even return the items purchased online in case of any defects or errors. It won’t be too long before almost all stores adopt these services as it helps to reduce contact and increases safety. Contactless payments using mobile payment are gaining more popularity even at physical stores.
Personalized payments and seamless checkout processes
Advanced payment options are being released every day with fantastic frequency, leading to more and more decline in cards and cash payments. The payment option has propelled several ecommerce stores to offer low or no-interest financing, simultaneously enabling customers to make large purchases without spending over a large sum at once. The more payment options a business provides, the more they are likely to flourish and tap into new markets.
More consistent data collection and analysis
Big data and analysis are currently playing a huge role in shaping the ecommerce marketing and inventory strategy, and it is expected to become even more crucial in the years ahead. Analysis of data assists companies to know their customers in a better way – about their preferences or what they buy, the channels they prefer, and many more. It helps brands retain customers, gain new ones and help drive strategic business decisions. Companies can identify customers with high lifetime value, target potential customers with personalized messages, and shape marketing to align with their preferences.
Automatized B2B ecommerce
B2B ecommerce is also facing a radical transformation with increased digitization. Ecommerce trends in the B2B sector will enable more automation, including accounts payable, accounts receivable, reordering, and fulfillment. It is further expected to deliver several benefits in the long term. Multiple B2B brands are getting into the online space. It seems that we will witness more significant innovation in the way they present their story and communicate with their customers, offering more payment options and seamless experiences, much similar to B2C businesses. Ecommerce for B2B will be a vast improvement over manual order placements that are more prone to human errors. If you are integrated with other companies, make sure you use the leading-edge technology to serve them better.
Selling on social media.
Social media enables businesses to sell online more conveniently; this can be due to several reasons.
- The good reviews/ feedback by previous customers who have used the company’s services or products can be helpful to get more potential customers.
- The ability of customers to clarify their concerns and lodge grievances easily and instantaneously.
- Opportunities for Brands being able to respond quickly to customer queries and suggestions.
- The ease of shopping on popular social sites such as Facebook and Instagram
Having a social media presence is one of the necessary elements for brands today as a part of their marketing strategy. Technological advancements have now enabled brands to sell directly through their social sites. In-app purchases on social sites are increasing. It is seamless and convenient for the shoppers because of the trust in the social media influencers. Pinterest will also join the other locations very soon with a visual search feature introduced that will suggest products for fashion and home decor as per the context of the image; it also introduced features to check price availability before purchasing a product.
AI-driven upselling and cross-selling.
Artificial intelligence (AI) and machine learning are doing an excellent job of predicting the shopping habits of potential customers based on their browsing and shopping history. While it is not easy to customize a website for every visitor, AI is entirely up for that task. AI might be why the retailers have the volume of data needed for AI and the ERP and CRM systems, including machine learning features to assist in upselling and cross-selling.
Direct-to-consumer businesses to flourish.
Direct-to-consumer businesses currently sell various products without using wholesalers or retailers as intermediaries. Dresses, Accessories, glasses, and home decors are just a few examples of popular direct-to-consumer sales. With new ecommerce preference trends and tools, this is likely to bloom in the coming years.
Consumer privacy preferences.
In California and the European Union, online privacy laws restrict what businesses can track and options while handling customer data. It is pretty general to land on the wrong side of these laws, so make sure your business is compliant. Telling customers what you do while keeping their information private is an excellent way to build trust online.
Anyone with an ecommerce venture knows that there’s more to be done in very little time – which demands prioritization of your tasks. Though several trends indicate the way ecommerce is headed, you don’t need to follow all of them; you should follow the ones that your product or service requires. Therefore, usability should be the driver and not glitz. Ensure to have robust processes and follow best practices taking calculated risks.