How to Improve User Experience? 10 Best Practices to Know

The e-commerce industry has the fastest growth in the online digital world. It is a quick way of doing business. All the stakeholders in this enterprise have a complete scope of it. As a result, they have a big base of customers who expect a well-refined user experience.

Whether you have or do not have unique products in your online store, your e-commerce store must follow the best industry tactics for better results. Otherwise, all your measures could be useless. In an online store, even a tiny difference in conversion rate can generate a big profit in the yearly income. Therefore, e-commerce user experience is necessary, as it is associated with profits to run an e-commerce development company effectively.

According to a UX Statistics and Insights report, 88% of online customers will potentially leave a website after a poor experience. Also, the Soda Report found that 77% of companies consider a poor user experience on a website a flaw for their clients.

What is E-commerce User Experience? 

The e-commerce user experience includes all parts of the customer’s journey, from users visiting your web page to buying your products to their post-buying knowledge. The user experience of an online store can build or damage the website.

An exceptional experience allows users to purchase, improve your company’s confidence, and develop good relationships between brands and customers. A subpar customer experience leads to confused site visitors, an increased bounce rate, aggravated customers, and low conversion rates.

Why is E-commerce User Experience Necessary? 

It is necessary to deliver a great user experience on both desktop and mobile, or else there can be a risk of losing good clients. According to a source, 52% of customers do not engage with a brand due to a poor mobile experience. 

With high traffic from e-commerce websites to mobile phones, you should make responsive changes to make your website look exemplary and perform well on every screen.

A user experience lets customers easily find the products they want to increase the order value. It makes their buying experience excellent, inspiring them to stay on your website for a long time and buy more products.

A good UX can help convert more users, and your customer return rate increases because consumers are interested in returning to a store where they find flawless products.

Top E-commerce Practices to Improve User Experience in 2024

How can a business owner build a better user experience for your e-commerce store? 

For this, you must follow the enterprise’s best practices for UX design. Let us explore some of them curated by our e-commerce web developers at the most renowned e-commerce website development company and learn how to apply them to your online store. 

• Develop a Clear Homepage 

As an online business owner, you will have a short period to make a remarkable first impression. The homepage is the first place users see, and the page gets the maximum traffic. 

For a good first impression, follow these points. 

• Use a simple website design with high-quality images. 

• Utilize a regular color scheme. 

• Focus on effective elements. 

Therefore, the homepage should look neat, and clean, and have a plain purpose.

• Manage the Checkout Process 

A cluttered checkout process makes customers leave online stores. Users may abandon an online purchase if the checkout takes time to show necessary details. 

To optimize your checkout process. 

• The checkout process must deliver the right information about shipping costs. 

• Use short forms that depict optional vs. essential data. 

• Avoid distractions around the checkout process. 

So, manage your checkout process using clear progress indicators like numbered steps during the s to show users how long it will take to complete the purchase. 

• Make your online store mobile-friendly 

Mobile phone users do not drive e-commerce web stores like desktop users. They search for something particular and want to deliver it fast. 

Implement these features to develop a mobile-friendly web store. 

• Sticky navigation bar

• Click-to-call button 

• Click-to-scroll button 

• Pop-ups changing the mobile experience   

Therefore, manage and shorten the mobile user journey to get the best for your portable devices.

• Use Site Search Feature 

Search bars are still used in e-commerce businesses, but why do some users browse and others use a search bar? 

People who use search bars understand what they want, sometimes like a product name. And people who browse more, explore more content.

Here is how you can support an e-commerce site search functionality. 

• Deliver search results dynamically. 

• Support typos in the search query. 

• Make the search bar easily accessible to the users. 

Therefore, it is crucial to develop search functionality on the website. 

• Use Helpful Filters 

E-commerce stores include countless products. Therefore, it is a challenge for the users to choose the right product. 

Filters must be visual and easily available on your product list. While designing the products, you must know how users want them. So, apart from viewing users’ orders, consider their input method.

Use single or multiple-category domains, predefined ranges, etc. Choose the fastest-input method according to the user’s context and data type. 

Moreover, you must select between user and dynamic sorting. Choosing depends on these points. 

• Number of products in your e-commerce business store 

• The backend design 

• The use case 

So, utilize easy-to-use filters for the best user experience. 

• Utilize Robust Product Description and Top-Quality Pictures 

It is challenging for an online store to reduce the gap between real-world and virtual shopping experiences. In an offline store, you can see products and feel them. 

Thus, it is easy to understand what to purchase. However, the online shopping experience has some restrictions. Also, high-quality product photos can depict various elements.

• Product shots from different angles. 

• Close-up product pictures. 

• In-scale images.  

Enlightening product elements are also necessary. Images provide the best information. However, customers require well-written, precise product descriptions to ensure buying the right product.

• Build CTAs to Guide Customers 

The main objective of boosting user experience in e-commerce is to sell products. Therefore, to turn a visitor into a customer, change your actions.

Calls to action or CTAs enhance the user experience and boost visitors to buy from an online store. The right placement of CTAs will make the customer journey seamless. 

To use CTAs in e-commerce stores. 

•  Make them superior. 

• Do not fill the webpage with CTA buttons. 

• Use actionable texts. 

With appropriate CTAs, buyers get to know what to do and boost conversion rates.

• Utilize Multiple Payment Methods 

Users can abandon their cart if they do not find their desired payment method. There are numerous payment methods available to meet your user’s needs. So, use the most popular ways among your target audience.

These multiple payment methods bring various perks, such as:

• Payment customization 

• Security 

• User convenience 

• High international sales 

Popular payment methods comprise credit/debit cards, digital wallets, and PayPal. Make every payment method available for mobile checkout also.

• Offer UX-Centric Support 

While creating an organized customer journey, your customers could encounter issues during their buying journey. Assisting them in such matters to show that you care for them, and winning their trust can improve eCommerce UX during the buying process.

For user-friendly customer support. 

• Use chatbots. 

• Offer omni-channel user support. 

• Deliver a self-service customer portal. 

Therefore, focus on this part of the user experience to enjoy several benefits, such as high retention rates, enhanced brand value, improved customer trust, and more.

• Enhance the Website’s Speed 

Are you ignoring your website speed? 

Know that 53% of visitors will leave a webpage if it does not load in five seconds. Slow speed impacts the user experience because people get annoyed when a web page takes time to load. 

So, for better UX, connect with the leading e-commerce website development company Bangalore experts, and get your website designed accordingly with high website load speed. 

The Last Lines 

Improving the e-commerce user experience on your website influences the path your website’s visitors take directly. The proper website’s or online store’s UX design investigation of your defects can find the best insights into the most profitable ways to welcome and care for your clients.

Our e-commerce web development services Bangalore providers identify ways to enhance the website UX and help your organization grow. For more details, contact us through the form on our website for a free consultation about our website design services and start making your clients joyful.