HubSpot vs. Salesforce CRM: Head-To-Head Comparison in 2025

Salesforce Sales Cloud and HubSpot are the top industry-leading customer relationship management (CRM) solutions for optimizing sales processes, managing customer interactions, and driving organizational growth. 

Both platforms include the best marketing and sales tools for business needs. Therefore, in this blog, our Salesforce CRM software development team has compared them against business requirements to help you understand which is right for you.

Here are some points to know regarding HubSpot CRM vs. Salesforce.  

• HubSpot CRM is reasonable and easy to use, making it a better option for small business firms and startups new to CRMs. It is also best for businesses seeking a user-friendly CRM. 
• Salesforce’s cutting-edge features make them perfect for larger companies or teams with extensive sales cycles.

Read the blog further to compare the features, data management ability, customer support, integrations, AI tools, analytics, and reporting of the two CRMs to find the best fit for your organization.

A Glance At Comparing Hubspot CRM vs. Salesforce

While Salesforce and HubSpot are powerful CRM solutions, they also include features that make them a perfect choice for several tasks. The following table shows a glance at how the two platforms compare.

Hubspot CRM vs. Salesforce Overview 

HubSpot CRM and Salesforce have many of the same sales functions, but each platform has advantages and disadvantages. Before comparing the two CRMs across different categories and essential features, here is an overview of both platforms.

What is Hubspot CRM? 

HubSpot Sales is a top CRM known for its free and premium platforms, which offer sales and marketing features to its clients. The CRM provides basic automation, e-mail marketing, and contact management tools across different plans. Business firms scaling up can use Hubspot’s functionalities and robust workflows. 

HubSpot is popular for its sales, marketing platform, customer service, and usability. Startups, entrepreneurs, and mid-sized and small business firms can use it to set up and implement a CRM platform.

What is Salesforce CRM?

Salesforce Sales Cloud is a highly customizable and rich CRM perfect for large enterprises with different sales cycles. Salesforce includes powerful sales features, advanced analytics, and customization options. Customers use its AI-driven tools to personalize content, automate workflows, and generate insights from various data sources. 

The Comparison Between Hubspot vs. Salesforce CRM

• Comparing Hubspot vs. Salesforce CRM: Price 

HubSpot CRM is the most cost-effective CRM. Small business owners take advantage of its free version, helping 2,500 customers and tools for contact management and lead generation. Users subscribe to its plans for cutting-edge tools to automate sales processes, track revenue, transcribe calls, route leads, and personalize the platform.

Salesforce plans start at $25 per user per month and include features like capturing AI-powered activity, account management, and lead management. Big business firms requiring a CRM with predictive AI, territory management, sales intelligence automation, and workflows can upgrade to higher plans. 

HubSpot is a winner here because it is more cost-effective than Salesforce. Its free version is packed with sales and marketing tools and reasonable plans. 

• Comparing Hubspot vs. Salesforce CRM: Ease of Use 

HubSpot CRM is one of the most user-friendly CRMs on the online market. With its pre-built tools and drag-and-drop interface, professionals and teams new to CRMs can set up and implement workflows. Users can access its online resources, rich knowledge base, and active user community or take free certification courses via HubSpot Academy for additional support. 

Salesforce manages intricate sales business processes and provides personalization requiring an in-depth understanding and technical expertise of the platform. As customers can leverage the CRM platform’s flexibility, its learning curve is more vertical and challenging for businesses new to CRMs or without in-house support teams. 

HubSpot CRM is a winner here as it makes it manageable for customers of all experiences to leverage its user-friendly interface, specific tools, and range of free learning resources.

• Comparing Hubspot vs. Salesforce CRM: Customer Support 

Both CRMs provide customer support to ensure customers are not left out, but slight changes in those options might affect users facing issues or seeking help.

HubSpot CRM delivers 24/7 support for its paid services. Starter accounts can access e-mail and chat support, while Professional and Enterprise accounts can access phone support. 

While free tools and view-only seat users can not access these channels, they can leverage HubSpot Community to secure and maximize their knowledge about the platform. 

Salesforce plans include e-mail, phone, and live chat support during business hours. Users can utilize Salesforce’s Premier and Signature Success plans to access expert guidance, 24/7 support, and coaching sessions. These plans are expensive for small businesses. 

The Premium Salesforce customer support plans can be an added cost for companies to offer users basic support and self-guided resources using Trailhead, Help Portal, communities, articles, and webinars.

HubSpot is the best in providing an exceptional support team and 24/7 customer service in its paid plan.

• Comparing Hubspot vs. Salesforce CRM: Data Management 

Data management is essential for running systems in the data-centric business world. The table below shows the data management capabilities of HubSpot CRM and Salesforce, highlighting their strengths and weaknesses.

HubSpot CRM is an accessible and user-friendly platform for data entry and management. It is a free software tool for document management, contact management, list segmentation, social media app integration, and e-mail solutions. 

HubSpot has intuitive tools for handling data processes and designing models for learning the record and object relationship such as contacts, deals, and conversations. 

Users can use the Salesforce automation tools to collect and update data entry errors and ensure data consistency. 

Salesforce is perfect for powerful data management tools and flexible platforms. It supports a range of data sources that users can use to import external data into Salesforce. It offers two main data-importing methods.

• The data import wizard tool loads 50,000 records at a time. 
• The data loader tool to upload more than five million records.

Users can also export reports with weekly and monthly data using a manual or a scheduled process. The platform is filled with AI-centric tools for data automation and reporting capabilities.

HubSpot CRM is a free, robust platform better suited to helping business organizations handle their databases.

• Comparing Hubspot vs. Salesforce CRM: Reporting and Analytics 

Here is the difference between HubSpot and Salesforce regarding reporting and analytics features, which are essential for sales and marketing teams using databases.

HubSpot includes free, pre-defined sales reporting templates that users can customize accordingly. For reporting features that easily unify contacts, companies, and deal databases, companies can switch to Enterprise and Professional plans. Hubspot also delivers easy-to-use and accessible business reports that require data analysis and AI-centred insights. 

Conversely, Salesforce offers comprehensive reporting and analytics capabilities in its plans. Customers can use personalized reports and dashboards across all tiers. Subscribers can upgrade plans for more collaborative forecasting, reporting features, and insights.

HubSpot vs. Salesforce: Which is Perfect for You?

HubSpot and Salesforce offer separately packaged services such as CRM, sales, and marketing resource management tools. 

Summarizing their differences significantly. 

• Hubspot has few learning curves, boasting the best interface, and delivering better marketing and sales tools at an affordable price. 
• Salesforce is the best when it comes to customization and reporting. 

If you want to switch between HubSpot and Salesforce, note that migrating from HubSpot to Salesforce can be more challenging due to Salesforce’s customization features and complexity. Users have pointed out that the process is generally easier when moving from Salesforce to HubSpot.

When choosing between two options that offer similar features, start by creating a list of price-influencing factors. Focus on the important features you need, the number of contacts, and the number of users. This will help you give you a better understanding of the pricing package that will suit your needs.

To use both tools—supplement Salesforce’s CRM and sales capabilities with HubSpot’s free marketing tools. For instance, set up a HubSpot Salesforce integration and create new Salesforce leads when someone proposes a HubSpot form. 

Whatever you choose, Indglobal Digital Private Limited, the leading CRM software development Bangalore service provider is here to offer the best at budget-friendly prices.