With the introduction of PWA for ecommerce, several organizations have begun using PWAs to provide a more intriguing user experience to connect to their target audience more rapidly. The eCommerce industry is undoubtedly one of the industries reaping the benefits of the PWA technology, which represents further progressive development in mobile-driven app development in Bangalore businesses.
The PWA platform helps eCommerce brands focus on enhancing their user experiences, and it also allows brands to develop three times faster than an eCommerce website. As per the Statista reports, we are yet to experience significant development in mobile-driven commerce that can profit over 400 billion US dollars by 2024. Progressive Web Apps are considered the primary driving force behind this spurt in mobile businesses. The most popular use cases include companies like Twitter, Trivago, and Walmart, reporting almost doubled conversion rates and increasing revenues faster than ever.
What are Progressive Web Apps?
A PWA brings a combination of the features of both a website and an app. It’s a website that functions and appears like a native application. At its core, it is much like a web application that uses leading-edge web capabilities to deliver a native app-like experience to its users. It weaves consistency between web and native apps and replaces both in a single instance.
It is faster, works offline, and you can also add to your mobile phone’s home screen. Unlike a native app, PWA s are a blended method of creating a platform that works like an app and a website. PWAs are prompt and easy to use, similar to native applications. Since, for eCommerce stores, mobile phones are the primary traffic source, PWAs may prove to be an excellent solution for any leading mobile app development company in Bangalore, predicting more conversions.
When your eCommerce Business Needs a Progressive Web App?
Undoubtedly, PWAs provide various advantages to eCommerce businesses. Your e-store can benefit from this platform if it currently faces some challenges.
1. Converting an existing ecommerce site into a progressive web app
Converting your ecommerce site into a Progressive Web App is emerging to be a fast-growing trend that any mobile app development in Bangalore is paying attention to. Not only does it provide all the significant advantages, but it also ensures that you stay ahead of the competition.
However, a big misconception is that you need to replace the front-end to reap the total benefits ultimately. PWA technology allows suitable modular implementation, profiting with a minimum time to market. For instance, to install your PWA on the user home screen, your side’s only thing is to establish a Web App Manifest. Implementing such techniques in existing stores is the first step to improving user experience and increasing conversion rates
2. Constructing a progressive web app with BigCommerce and IndGlobal
The highly-extensible open SaaS headless platform of big commerce offers businesses possibilities with enterprise-class integrations and flexible APIs and webhooks. Using the same technologies, Indglobal- a premium ecommerce website development company in Bangalore, has created an open-source launching platform for highly engaging PWA storefronts.
BigCommerce provides the opportunity for every ecommerce store to profit from the advantages of Progressive Web Apps. Using BigCommerce as the ecommerce core back-end engine, as the PWA front-end, businesses in all different shapes and sizes can start offering robust, highly scalable, and astonishing web experiences to their users. Profiting from all app advantages while minimizing time-to-market – and all of that at a lower total cost of ownership than any other leading ecommerce platform.
3. Startup Owners
PWAs are the ideal option for Startups as they are affordable and easy to develop. If you are a startup owner, you should use your limited resources to find the best place on the market.
4. Your eCommerce Website is combating with poor Conversion Rates
Some eCommerce websites often experience a poor conversion rate despite having a highly functional app that negatively reflects your brand’s growth. In this case, investing in PWA development can be a better option to provide your consumers with the best user experience.
5. Developing an app suitable for Android platform is Your main Target
PWA technology is optimized for the Android platform. Hence, if your target users use Android, a PWA is a suitable option for you as Android is compatible with PWAs, and most of the sites have PWAs for their APK files. Additionally, the functions of a PWA and a native Android app are very much similar.
6. You are thinking to update/ upgrade your eCommerce Website
If you need to quickly update and upgrade your eCommerce website, redesigning it into a PWA is the best solution.
Advantages that Progressive Web Apps provide for eCommerce Stores:
1. Reduced development costs, faster innovation along with continuous delivery-
Building, optimizing, and maintaining a responsive website is a resource-intensive process, and additional development of native apps increases that investment. A Progressive Web App eliminates the need for growth, maintenance, and marketing of any platform other than the PWA website. As PWAs’ architecture remains on reusable codes, developers can use them repeatedly. It reduces developmental costs and time-to-market drastically while serving an enhanced user experience and capabilities to its users.
3. Expanded Marketing Scopes-
3. Excellent and instantaneous performance.
Internet users always prefer more speed. Progressive Web Apps are built for incredibly smooth and fast user experiences. Capitalizing on web and client-side caching benefits, it outperforms page loads. PWAs can load within a second, rendering an actual ‘instant’ speed experience, engaging the user right from the beginning.
Additionally, Progressive Web Apps use significantly less disk space – on the business’ server and the user’s device – providing several other benefits such as faster loading times, less data usage, and less required storage space.
4. Increased scalability-
The flexibility and responsiveness of Progressive Web Apps have a positive impact regardless of whatever gadgets you choose. PWAs have a responsive layout, and the website’s design complies with its resolution and size. Impressive user experience ensures online sales as well as retaining more promising buyers. Flexibility harmonizes with the mobile-first method by addressing the choices of your targeted mobile audience. The mobile-responsive websites always have more scopes to attract users’ attention and engage them.
5. Enhanced conversion rates-
A better user experience can achieve higher conversion rates. It becomes easier to satisfy customers if friction and frustrations are eradicated from an online store to achieve its goals. Everything about PWAs is leaner, slicker, quicker, and more efficient, which the user can very well feel. From instant background loading to full-screen browsing, instantaneous page loads, and minimal device space usage. The user gets a much better experience, accomplishing their activities and happily returning in the future as-.
- they are reliable, ensuring an instant user experience, even with poor or nonexistent internet connection;
- Incredibly faster and respond quickly to user interactions. Improved website performance always affects conversion and retention rates positively, and
6. Automatic Updates; No App-Store Costs-
In PWAs, automatic updates function similarly to a regular website update where all updating processes can occur at the server end. This enables the end-users to have an overall updated website application by abstaining from unnecessary costs without impacting the website’s visibility. Launching a Progressive Web App implies you don’t need to stress much on the application stores and their terms and conditions. While a native app may not be visible to the users on the app stores, a PWA can deal with the search engines to enhance its visibility.
7. Easy Maintenance-
Suppose you are thinking of developing individual applications for iOS and Play Stores. In that case, you may need to spend a considerable amount to hire a developer for a prolonged period as developing an app requires continuous monitoring, upgradation, and regular error fixes. In this regard, PWAs can save your pocket, and at the same time, you have the option to upgrade them by identifying their requirements for various browsers.
8. Promoting user engagement with push notifications.
PWAs offer the capability to send Push Notifications to mobile devices. They enable the business to reach their audience intuitively, offering a highly engaging user experience. As per Google reports, almost 60% of users allow their PWAs to send them notifications, which increases opportunities to promote products or services.
9. Significantly raised User Adoption-
To use an application, users need to install it first, including performing an additional step in online stores. Sometimes it may result in a lower conversion rate. Using PWAs, however, the users don’t need to download any app additionally. With a simple click on the website link, they can follow all guidelines projected on their device screen.
10. Secure Payment modes
Security is one of the most significant advantages PWA equips eCommerce companies. The pandemic pushed people to prefer the concept of online shopping. However, bulging and tedious check-out processes may prohibit them from finishing an online purchase disregarding their carts. Due to the integration of Payment Request API and a browser, buyers can seamlessly experience secure and fast payments. No check-out form is required in this payment method, which helps customers finish their purchase conveniently.
An insight into Progressive Web Apps
Alex Russell introduced the term “progressive web app” in 2015. He also enumerated the attributes of this new class of applications,” which is based on the subsequent evolution of modern browsers. This set of ‘attributes’ is mainly about user experience and how PWAs use the web: safety concerns, speed, engagement, and sharing.
The attributes’ web apps should have to qualify as a Progressive Web App are as follows.
- Progressive —PWAs should work for every browser built with progressive enhancement as a core tenet.
- Responsive — PWAs are meant to work on desktop, mobile, or tablet, regardless of their size.
- Connectivity independent — A PWA is not dependent on network connectivity or availability.
- App-like — The user can enjoy a native app experience regarding speed and user interaction.
- Up to date— No regular updates are required for PWAs.
- Safe and Secure —A PWA is always served via HTTPS.
- Easily Discoverable — A PWA is always identifiable as an “application,” It allows search engines to find and index it, which contrasts with the native apps.
- Re-engageable — PWA enables the merchants to re-engage with visitors quickly through features like push notifications.
- Easily Installable — A PWA lets its users add useful apps to their home screen without any hassle of going through an app store.
- Linkable — A PWA contains an actual URL structure, making it easy to share the application. Furthermore, it also makes the pages of the PWA available to be used for marketing purposes.
Technically a Progressive Web App can be defined by three baseline criteria.
- HTTPS —PWAs need to be served over HTTPS to ensure a secure and safe environment and reliable data transmission.
- Web App Manifest refers to a JSON file containing all metadata that the device needs to learn about the page to install itself on the home screen. The file includes icons, colors, fonts, landing page URL, etc.
Push Notifications and smooth working even in the offline mode was previously impossible due to the limitations of the browser. It can be unlocked now with the use of Service Workers. The Service Worker is a technology that allows controlling network requests programmatically, which benefits in building offline experiences and delivering instant speed. Moreover, it can run the task in the background, allowing sending and displaying push notifications even if the browser is closed.
With mobile phones being heavily impregnated in most aspects of our lives, the device also changes how we shop. The demand for improved and highly engaging user experiences, with prompt loading times and instant access to information, and network independence is increasing rapidly. Investing in Progressive Web Apps is the best suitable option for eCommerce businesses that need to increase mobile conversions. In simpler words, PWA has an added advantage in mobile eCommerce website development. If you want to set up a PWA-enabled online store, hire a PWA development company and let them know your needs to enhance your online functionality.
Business owners should not ignore the combination of the immersive experience offered by native apps, which are just coupled with the reach of, and ease of access to the internet PWA’s are providing us. Additionally, with minimum required investments and a faster time-to-market, anyone can think to change the experience drastically they deliver to their audience today, with increased conversion rates and ultimately improving their ROI.