The Best Strategies For Boosting E-commerce UI Design

Do you know the time visitors spend on a website before abandoning it?

The answer is, ‘not so long.’ A user leaves a webpage within 20-30 seconds. 

Therefore, converting visitors into customers is the biggest challenge for e-commerce stores. Today, customers have become pickier than ever. 

According to a study by Adobe, 40% of buyers leave a website if they find the unappealing design difficult to use. Even if you provide the best products, converting visitors into potential customers is easier if you offer a perfect user experience.

In this blog, our e-commerce UI design Bangalore service providers have added some profitable UX strategies for e-commerce that will help you create a saleable product. 

From smooth navigation to fast speed to mobile responsiveness, Indglobal has everything for a satisfying and unforgettable buyer’s shopping experience.

What is E-commerce UX?  

E-commerce UX is the practice that lets you figure out inside the head of your prospect. The user experience is also the visitor’s perception after visiting your website. An effective first impression is necessary for the success of your online business. 

Suppose you enter a physical store and look for a product that becomes challenging to find. When you search for help, you see a salesman busy on his phone. This annoys you and you walk out of that store without buying anything.

Online business works the same. Customers wish for the same level of attention as a brick-and-mortar store. 

For more information on e-commerce UX and UI, connect with our renowned e-commerce website design India team at Indglobal Digital Private Limited, the best web development company in town. 

Requirements of UX Experience 

The fundamental aspects of a UX experience are added below. 

• UX Design Process

UX design is essential for an online business’s success because the design is the first thing your customers notice while opening a website. 

Understanding user experience goes hand in hand with your online store design. No matter how gorgeous your website design element is, it should boost your e-commerce business and sales. 

• Product Promotion 

Product promotion involves actions that help you understand the benefits of your products. E-commerce business stores creating high-quality product pages will see advancement in their conversion rates to stores that do not get this right.

Organizing your products and services with images, videos, and product descriptions will enhance customer experience and drive more sales.     

• Operational Efficiency 

Operational efficiency is making your website run smoother and quicker. Whether you have a beautiful website or want to build one, ensure that all other elements work with the UX design for the best user experience.

• Data Privacy 

An e-commerce business that promises customer privacy and data security provides a better user experience to their clients than stores that do not pay attention to this.

UX Strategies For Boosting The Profitability Of E-commerce Business

Let us learn the necessary e-commerce marketing strategies that can help your business increase profitability. 

• User-Centric Design

Considering the user’s concern is the most essential tip for an e-commerce business to run effectively. Developing a UX design to enhance business sales means analyzing top-notch websites and comparing their designs with your store. 

There is no time to be different from others and expect people to adapt according to your business. 

For instance,  consistency theory in psychology where people are supposed to want consistent or legible experiences, thoughts, and manners. 

• Focus on Brand Positioning 

Your business website should grab the customer’s attention quickly and clearly. First impressions are essential in UX design to allow website visitors to create immediate judgments of your site’s visual appeal. 

The visual effects on your site will determine the nature of your business, but basics like product descriptions, positioning, value proposition, and mission are communicated. 

For instance, Airbnb’s branding, pink colors, and colorful images speak of boldness and life. The company encourages people to make the best of their lives by belonging anywhere. This mission statement is reflected in the website design. 

• Feature Similar Products and Services 

Provide customers with a smart search button to find the product or service they were searching for. To make the shopping process easy and to assure customers do not abandon your page because they cannot find the product to buy, portray similar products through the “You May Also Like” section. 

Add this feature at the bottom of the product page or the side panel where the positioning is noticeable. This approach helps customers to see the products they want and other accompaniments and increases sales for your e-commerce business store. 

For example, Amazon uses UX design strategies, including optimized search tools and ‘similar products’ features like “Products related to this item,” “Customers who viewed this item,” and others.   

• Add CTA Buttons 

Call-to-action (CTA) buttons allow customers to complete a task, like buying a product. The CTA button is an e-commerce design strategy to let businesses not lose customers for seeming too invasive. 

Your CTA buttons must be innovative with the desired content of the product. 

Examples of CTAs are Sign up, Get Started, Learn more, and Join Us. CTAs should be simple and effective accompanied by great phrases to blend with the brand colors.  

For instance, Barnes & Noble, an online bookstore for books and magazines uses interactive CTA buttons to match the brand colors. The user first sees the book’s title,  formats and editions, price, and accessibility mode ( Buy Online or Pick up in-store).

• Build Customer Loyalty and Trust 

Deliver additional details like shipping options, return policies, warranty, and product availability to build customer trust and confidence. Adding essential information related to the purchase will avoid discomfort and lower product return rates. 

For shoes, clothes, or bedding, let customers try the products and return them for free if they do not meet their preferences. Use customer testimonials and reviews as social proof to develop trust and brand loyalty. 

This strategy should include a section where users can rate a product or service and read reviews by other product users.  

For example, Briogeo, a company selling natural hair care products, adds reviews for each product. When you click on the ‘Reviews’ section, you can see testimonials by other product users. 

• Evaluate the Products 

Your e-commerce website design must provide product information to ease decision-making. Use professional high-quality product explanations with images. Prioritize the necessary information, such as product features, raw materials, price, sizes, and colors. 

Provide a button to view additional details and information. Break down your product descriptions into sections, such as overview, pricing, shipping, and measurements. 

Expand more sections, which the user can collapse at will. It is easy for your customers to navigate without feeling confused when the organization and presentation of your product page are better offering higher conversions. 

For example, Buffy is a bedding brand that expands descriptions for product details and free trials. The clear product page also contains product use, pricing, and size pictures. They also add extra features like product reviews at the bottom of the description.

• Use a Seamless Checkout Process 

Businesses lose customers when they ask them to register or create an account to complete a purchase. This practice is appropriate for some firms like consultancy and training services as customers can check out as guests. 

So, an integration whereby customers are prompted to create an account, sign up for a newsletter or new product alerts, or become community members is best. For extra sales from customers who have money to invest, make your e-commerce checkout process hassle-free.

Conclusion 

UX design strategies allow businesses to build stunning and appealing websites for improved engagement and brand image. When a new customer visits your website, they go through the following steps- website discovery, product catalog browsing, product selection, adding the product to the cart, checkout, and order confirmation. 

So, the UX designers consider how the website will serve user needs at all these stages while focusing on branding, operational efficiency, suitable visual effects, and clear menus for data representation. 

All these UX design strategies the team has added to this blog should be included in your e-commerce website for a high return on investment to build customer trust, display product reviews, and provide a seamless checkout process.

Without further delay, meet the best e-commerce website development company in Bangalore and avail the desired services to take your brand to the next level.