Best Web page design requires conceptualizing, planning, modeling, and executing electronic media content and its delivery via the Internet using technologies suitable for rendering and presentation by web browsers or other web-based graphical user interfaces.
The intent of web design is to create a web site to the end user in the form of web pages upon request. Such elements as text, forms, and bit-mapped images can be placed on the page using HTML, XHTML, or XML tags. Displaying more complex media usually requires browsers to incorporate optional plug-ins, such as Flash, QuickTime, and Java run-time environment. Other plug-ins are embedded in web pages, using HTML or XHTML tags.
Improvements in the various browsers’ compliance with W3C standards prompted a widespread acceptance of XHTML and XML in conjunction with Cascading Style Sheets to position and manipulate web page elements. The latest standards and proposals aim at leading to the various browsers’ ability to deliver a wide variety of media and accessibility options to the client possibly without employing plug-ins.
Typically web pages are classified as static or dynamic
Static pages don’t change content and layout with every request unless a human manually updates the page.
Dynamic pages adapt their content and appearance depending on the end-user’s input or interaction or changes in the computing environment Content can be changed on the client side by using client-side scripting languages to alter DOM elements (DHTML). Dynamic content is often compiled on the server utilizing server-side scripting languages. Both approaches are usually used in complex applications.
A web site is a collection of information about a particular topic or subject. Designing a web site is defined as the arrangement and creation of web pages that in turn make up a web site. A web page consists of information for which the web site is developed. A web site might be compared to a book, where each page of the book is a web page. There are many aspects (design concerns) in this process, and due to the rapid development of the Internet, new aspects may emerge. For non-commercial web sites, the goals may vary depending on the desired exposure and response.