Heard about e-commerce sales reaching $420 billion in 2021 through mobile applications? And, is your business ready to witness the change? As a business owner, I wondered how far the e-commerce app development business will go. According to us, the sky is its only limit. The Internet is becoming the new world that helps businesses to reach and attract customers anywhere at any time using several devices. Using the web and mobile applications, people shop for products and services daily. And, this makes e-commerce a limitless business for entrepreneurs.
The e-commerce business has witnessed a great increase in sales and other business opportunities. And, this brings the rise of e-commerce apps for the business as the main motive of the business owners has shifted towards building more online stores for the people. And, with this several users using the e-commerce websites have started with e-commerce applications and are enjoying it to the fullest.
But, in today’s time, a business needs an e-commerce application more than a website as creating a site is not enough to run the company and earn according to the needs in this highly competitive digital world. Not only this, but mobile phones have taken over our lives and have become a necessity. According to a recent development study, almost 96% of adults have a mobile phone.
Therefore, your e-commerce store requires a mobile app to deliver the best quality products to customers. After consulting our app development experts, it is essential to have a mobile application to grow the brand in the coming years. Hence, to brief you more about the importance of e-commerce applications, here are the main reasons why your business needs it. The reasons will surely give you the idea of developing your e-commerce app to run the online business more smoothly and meet the desired goals.
But, before we start with the reasons, let us know if it is worth using an e-commerce application to attract customers. As discussed with our team of experts at the best mobile app development company in Bangalore, below is the motive for developing an e-commerce application with the website.
Many of the e-commerce customers are bringing more sales through mobiles, but they do not have an e-commerce application for the same. Having a mobile-friendly website is indeed essential to increase the sales of the products. But, bringing a mobile application can be equivalent to providing more earnings to the business. Almost 788% of the users who want to use mobile applications buy several products through an online medium. And, 22% are waiting for the mobile app to be developed. So, create one.
Reasons to have an e-commerce application to run the business effectively
Here are the top reasons that let you include an e-commerce application with the website to satisfy the needs of the customers and maintain the brand of the organization.
1. Acts as a great marketing tool
An iOS and Android e-commerce application are one of the most robust representatives of the online business that helps you keep the online customers updated about the discounts, offers, order status, and sale of the products. If the functionality of the app is flawless with rich features, then it can satisfy the customer’s needs through mobile phones.
You can promote the business by sharing the mobile application on different platforms. This makes the e-commerce application a marketing tool for the business.
2. Builds the brand stronger
Using an e-commerce application can provide the company with top features as well as functionalities, personalized experience by the customers, appealing UI and UX design, modern technologies, and affordable products.
All of these help in building the brand image of the organization, resulting in the enhancement of the brand value. And, with the increase in brand value, they will be a huge success for the business.
3. High usage of mobile commerce
The sale of mobile devices has taken over the e-commerce industry. Have a look at the sale of mobiles and which brand the customers bought. There are a large number of people shifting from web browsers to mobile phones and other devices.
Almost 70% of the sales come from the usage of mobile applications by the customers and in the coming years, e-commerce mobile applications will reach up to 75% globally. Mobile e-commerce lets people shop from anywhere and makes it easy for the customers to get the products according to their requirements.
4. Improves customer experience
Customers want to be technically strong and require customized mobile experience. Using the e-commerce application, one can easily optimise the customer’s shopping experience. Consult a mobile app developer to add several technologies to the application such as Machine Learning and Artificial Intelligence to boost sales, understand information, and improve the user experience.
The e-commerce app development company chosen by you will surely work on fulfilling your needs and developing the application.
5. Get high conversion rates
Tracking the conversion rate is the perfect option to improve the business KPIs as looking at the mobile application conversions and website conversions, there is a major difference. So, it is good to use a mobile application to increase the conversion rate of the business.
A mobile application provides a hassle-free and seamless product checkout process using the top payment options. Once the payment option is streamlined, the customers can easily pay for the products, and this increases the conversion rates of the company automatically.
6. Brings a competitive advantage
This is said by several people that without a mobile application, a website is considered a disadvantage. Customers love to buy products using mobile applications, as mobile sales have been very lucky and will last forever.
If your users cannot choose between the competitor’s website and your site, then a mobile app will give them a reason to buy the product from your company. For instance- every e-commerce organization is competing with Amazon as the company is providing everything to the customer within the application using the Amazon Prime Membership.
Therefore, if you want to provide products similar to Amazon, then use a mobile application to meet the customer standards. This is because the only way to replicate the Amazon-like experience for shopping can be done through an application.
You can also hire an e-commerce website development company in India to get the top app development services and let the users get the products according to their needs.
7. Customer Loyalty
A mobile application increases the bond with the customers of a business. Using an e-commerce app, the business owner knows the user better from their online social presence and other activities. Also, you can motivate the customers to buy products through your mobile application.
Mobile applications provide better services, user satisfaction, support, and feedback to the customers. And, this lets the business gain customer loyalty and makes the customers happy with the services. Here are some ways to maintain customer loyalty using a mobile e-commerce application-
- Establish 24/7 communication with the customers to solve their issues using Chatbot or live chat services.
- Let your customers come back by introducing loyalty programs such as offers, discounts, a new collection, and others.
- Offer a customized experience to the customers such as asking them for some suggestions and feedback as per their search and purchase of the product.
- Maintain a consistent design and layout of the mobile application to have a brand value.
- Use push notifications to communicate with the users and provide information about sales and special offers in the business.
8. Increase in revenues and better efficiency
Mobile applications can be managed easily and are user-friendly. They can satisfy the needs of the customers and increase the company’s sales efficiently, even though the execution is costly. A good mobile application built using the right concept and features brings ample customers to the business.
And, more customers in the business leads to more orders which means the organization is towards generating more revenues. The business owner can also use push notifications to maintain the reputation of the brand and increase the overall business sales. Using push notifications, the business can provide information about the products to the customers and help them to make orders.
How mobile applications add value to the online e-commerce business?
- With the power of modern technologies such as AI, AR, and VR, you can easily optimize the mobile customer shopping experience and enhance it in different ways.
- Mobile e-commerce applications enhance the marketing of the brand and build a perfect relationship with the customers.
- Using an e-commerce mobile application, the customers can place an order for the product 30% faster than placing an order through the website.
Now that you know everything about the importance of a mobile e-commerce application, it is time to start your business and run it accordingly. The above-given reasons let you imagine that a mobile application is a great start to your online store as it attracts customers and connects them with the business.
So, if you want strong clients for your business that offer a high rate of profits, then nothing is better than building an e-commerce mobile application following a process. The first step is to know your target audience and prepare the mobile application accordingly fulfilling their needs.