Back in 2011 or 2012, when Google was still struggling to get its Voice Search in place (remember those hilarious search results that we ended up with— every time we shouted something to Google?), nobody imagined that in 5 years Voice Search was going to emerge as one of the strongest attributes of e-Commerce. By 2020, Voice Search is poised to occupy around 50% of the searches. 30% of these searches will be conducted without a screen—thanks to the rise and rise of HomePod and Alexa. Today (estimates taken in 2017), in the U.S. more than 13% of the houses own these smart speakers. By 2022, the share will rise beyond 50%. A peek into these figures will tell us that e-commerce development India needs to undergo corresponding changes as well. What should we do to optimize our e-Commerce sites for Voice Search? We will explore in the course of the post.
Focus on Conversation-Style Queries
That’s what Richard Hartley, head of Emerging Technology & Innovation Lab has to say! He brings our notice to the fact that search actually has embraced the conversation-style queries. Conversational searches are clearly going to spearhead the disruption in the retail industry caused by Voice Search. The conversational-style searches are fundamentally about the context and intent of the question – rather than just the comprehension of the words that have been spoken. Siri, Google Assistant and Alexa have been the champions of this change.
You shouldn’t really be confused by current figures
If you are trying to map competitive advantage in light of the present figures, then you are probably starting off on the wrong note. A company offering web design services in Bangalore will tell you that at present most of the people aren’t really turning to voice search to shop. As against the $2-trillion e-Commerce market, Voice shopping is only something around worth $2 billion. Last year, Voice search accounted for around 20% of grocery shopping. Cloth shopping, on the other hand, was just around 8%. However, it wouldn’t really be prudent on your end to rule out the importance of Voice Search, keeping these figures in view.
If you are a small business with limited presence then the trick would be to go local with your search. It has been pointed out that voice searches on mobile are three times more likely to be local. Local searches are bigger than ever. So, it is more important than ever to get your Google My Business in place.
Our Final Words on Voice Search and e-Commerce
So, basically, these are just a few tips with the help of which you can beef up your Voice Search for e-Commerce. It is important to acknowledge the “presence” of Voice Searches in the first place. Voice Search was always poised to make it big in the digital space. The introduction of Alexa, Siri and Google Assistant, it seems, has just hastened the process. It’s only a matter of time before it will end up occupying a substantial portion of e-Commerce!