INDGLOBAL CONSULTING SOLUTIONS is one of the Marketing Consulting Company in Bangalore, India.Few marketing strategy consulting firms that specialised in developing and implementing results oriented marketing strategy and set up for marketing in india and in international markets.We provides expertise marketing solution with the superimposed dimension and power to implement aggressive promoting ways and set up that manufacture results.
Companies come to us because they recognize we offer the knowledge, vision and guidance they need to move forward with confidence. Our specialist deliver world class and meticulous analysis, deep knowledge of their industries,and realistic solutions to crop practical, high impact results–quickly.
We advice our clients on their key strategic issues, leveraging our deep industry expertise and using analytical rigor to help them make informed decisions more quickly and solve their toughest and most critical business problems and unique approach to client engagements arises from a combination of deep industry understanding, relentless focus on operational excellence, and total customer commitment.
We believe there is a better way to grow and have created a next generation practice to deliver on it belief. By fusing insights, strategy, creativity and imagination we help our clients find better ways to grow their brands and businesses.And we are able to drive impact by traverse the gap between strategy and execution by integrating a full range of growth enabling capabilities like marketing,innovation,digital, and design,and using our deep analytic skills to make the connections between consumer behavior and business demand.
To deliver results oriented and cost effective marketing and business development solutions to help small businesses maximize revenue, generate growth and develop a continuous competitive edge in both domestic and international markets
Our utmost goal here at Way point is to create and develop more entrepreneurial opportunities than any other company. Our management training plan allows individuals from all backgrounds, experiences and enumeration to come together and strive toward one common goal.
What is MARKETING
Marketing is communicating the value of a product, service or brand to customer, for the purpose of promoting or selling that product, service, or brand. The main purpose is to increase sales of the product and profits of the company. Marketing acts as a support system to the sales team by propagating the message and information to the target audience.
Marketing techniques include choosing target market through market analysis and market segmentation, as well as understanding consumer behaviour and advertising a product’s value to the customer.
From a societal point of view, marketing is the link between a society’s material requirements and its economic patterns of response.
Marketing processes satisfies these needs and wants through exchange processes and building long-term relationships.
Recent approaches in marketing include relationship marketing with focus on the customer, business marketing or industrial marketing with focus on an organization or institution and social marketing with focus on benefits to society.Newer forms of marketing also use the internet and are therefore called internet marketing or more generally emarketing, online marketing, “digital marketing”,search engine marketing, or desktop advertising. It attempts to perfect the segmentation used in traditional marketing.
It targets its audience more precisely, and is sometimes called personalized marketing or onetoone marketing.internet marketing is sometimes considered to be broad in scope, because it not only refers to marketing on the Internet, but also includes marketing done via email, wireless media as well as driving audience from traditional marketing methods like radio and billboard to internet properties
INDGLOBAL Marketing Consulting Solutions Involves:
Business Development strategies (BDS) is designed to assist document service providers concentrate on the changing market dynamics and develop a prime quality strategic marketing plan for business growth.
As a business growth you must develop a extraordinary concentrate on the key sales and business development activity – or the foremost two or three activities – that have the potential to drive the most quantity of growth to your business and profit to your bottom line.
Why Companies Turn to INDGLOBAL for BD Help?
INDGLOBAL accelerates the creation of business development methods and ensures that potential opportunities are well evaluated and aligned with portfolio and strategic priorities.The product and assets that best suit your strategic goals and capabilities
- Discuss trade developments
- Interpret analysis
- understand the competitive landscape
- Assist with strategic planning
- abutment presentation and business planning
Business intelligence (BI) may be a technology driven method for analyzing knowledge and presenting actionable information to help company executives, business managers and alternative end users make more informed business decisions.
Why INDGLOBAL for BI Help?
If you’re able to improve sales and marketing performance, combine your business with INDGLOBAL we gives deep domain information and technology experience. INDGLOBAL helps firms outline and execute their technology strategy by coming up with, building and operating the business intelligence (BI).
A customer experience is associate degree interaction between an organization and a client as perceived through a customer’s conscious and mind. it’s a mix of associate degree organization’s rational performance, the senses stimulated and also the emotions evoked and intuitively measured against client expectations across all moments of contact.
The rewards of orchestrating a powerful client experience are often immense—increased client loyalty, bigger market share and sustained organic growth. companies should be able to answer elementary queries so as to design and deliver the proper experience.
How Can INDGLOBAL Help You Transform the Customer Experience?
Companies turn to INDGLOBAL because they know our solutions work—and can actually be implemented in the context of your customer facing organization.
INDGLOBAL goes far beyond formulating sales and marketing strategies. We work with our clients to decipher an overarching strategy into business processes that you can incorporate into daytoday operations.
Customer insight is more than just raw data or analysis. It’s a multidimensional view of customers derived from a strategic analysis of a variety of qualitative and quantitative knowledge and data that local Authorities collect regarding their customers, as well as demographic knowledge, surveys and consultation, actual operational knowledge, front line staff feedback, formal and informal correspondence and client feedback.
The key outcomes of successful client insight are:
Increased client satisfaction, whose needs are met initial time, so reducing avoidable contact, efforts and prices A a lot of economical match between need and provision, as well as a customer’s channel preference.
How Can INDGLOBAL Gives Customer Insight?
INDGLOBAL uses qualitative and quantitative approaches spanning each primary and secondary data based approaches to provide clients with customer insights.
INDGLOBAL develops client insights supported the particular facts crucial for effective sales and promoting strategy and implementation. Our clients gain aggressive advantage through the innovative and leading approaches we tend to use, and through our ability to link client insights to crucial strategy and implementation choices.
Our marketing science, blueprint, and implementation specialists work closely with consumer organizations to make sure the foremost efficient approaches and powerful buy in from key sales and marketing stakeholders.
Customer segmentation is the practice of dividing a client base into teams of individuals that are similar in specific ways in which relevant to marketing, like age, gender, interests and spending habits.It also needs identification and understanding of the crucial facts that may drive effective whole strategy, worth proposition and business department design decisions.
Which customers are the foremost receptive and valuable to the brand? how should we target promotional efforts to optimize resource allocation and brand performance?
How do decision drivers and unfulfilled needs dissent across customers—and however will we tend to tailor marketing methods and ways to fulfill these needs?
How sizeable is that the chance for every client section and the way should we tend to address the drivers and barriers inside each?
How will we tend to use our segmentation strategy to support gotomarket selections and execution?
Why is INDGLOBAL the Right Partner to Help You in Segmentation Strategy?
INDGLOBAL can work with you as a strategic partner, investing our deep sales and marketing experience to produce comprehensive solutions We customize our approach for each engagement to make sure your core business desires are addressed Our strong effectiveness in group action primary and secondary client knowledge sources enable us to clarify the key attitudes driving client usage behaviors and to make segmentation solutions which will readily be known across the market as a full
Customer-centric marketing is a strategy that places the individual client at the middle of marketing design and delivery. It starts from the outcome that there’s no average client. Customers have completely different behaviors and preferences – and this presents wealthy opportunities to move past a selling approach.
Customer-centric selling stands in contrast to different common selling approaches, together with the subsequent.
Channel-centric marketing: Optimize individual channels supported channel-specific metrics (e.g., “likes” or followers for social media, opens and click-over for email)
Event-based: Manage selling decisions based on optimizing events of interest (e.g., on-site conversions)
How INDGLOBAL Delivers Results for Clients With Customer-Centric Marketing?
INDGLOBAL supports clients end-to-end or in any portion of their method to execute customer-centric marketing methods.
Domain Expertise: Customer-centric marketing needs success at integration sales and marketing into an integrated client experience.
End-to-End Solution: we\’ve got total solutions and assets for fast speed to plug and certain outcomes— strategy experience, analytics, operational data and technology.
INDGLOBAL helped our clients altogether stages of marketing. Our Customer-Centric marketing practice uses intensive data concerning client value, channel, message and offer preferences, still as different relevant information, to style and implement longitudinal, integrated, personalised client experiences that provide our clients acompetitive advantage.
Marketers constantly struggle to seek out the correct level and blend of promotions to support everhigher sales goals. compounding the difficulty are the growing variety of promotional channels within the digital era and therefore the intense pressure on promoting budgets and therefore the bottom line.
Companies need to look comprehensively at the whole set of promotional techniques and visit market with a multichannel approach driven by client preferences. an efficient promoting combine will maximize a company’s probabilities of achieving and exceptional its sales targets, in addition as offer a competitive advantage.
Why Are INDGLOBAL Marketing Mix Solutions Right for You?
Using rigorous information analysis and innovative recommendations, we offer true insight on the way to structure extremely profitable and sensible sales and marketing programs.
INDGLOBAL has proven results with several of firms in building and implementing marketing combine plans.
We create marketing mix decisions transparent by explaining the delicate modeling behind our recommendations on mix and investment levels.
INDGLOBAL professionals have special skills in operating with consumer organizations to form effective marketing methods, conduct quantitative modeling and establish the correct marketing ways.
Marketing Performance Measurement and Optimization
Marketing performance measure and optimization(MPM) could be a term used by marketing professionals to explain the analysis and improvement of the efficiency and effectiveness of marketing.This is accomplished by specialize in the alignment of marketing exclusive, scenario and metrics with business goals.It link the formation of a metrics framework to monitor marketing performance and then develop and utilize marketing dashboards to manage marketing performance