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Digital marketing concepts and practice are evolving tremendously among several industries, specifically by the leading companies among each industry utilizing the mass reach of digital tools and social media platforms, assist from the possibility to create individually tailored approach that can achieved at a very productive cost

Digital marketing includes Internet marketing techniques, such as search engine optimization,search engine marketing,content marketing,significance marketing,content automation,Campaign marketing and e- commerce marketing. It also extends to non­Internet channels that provide digital media, such as mobile phones (both SMS and MMS), callback and on­hold mobile ring tones,social media marketing,e­mail,direct marketing, display advertising, e–books, optical disks and games, and any other form of digital media


  • Search Engine Marketing (SEM)
  • Search Engine Optimization (SEO)
  • Social Media Marketing (SMM)
  • Online Reputation Management (ORM)
  • Email Marketing

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Search engine marketing (SEM) may be a type of internet marketing that involves the promotion of web site by increasing their visibility in search engine result page(SERPs) primarily through paid advertising.SEM may incorporate search engine optimisation, which adjusts or rewrites web site content to achieve the next ranking in search engine results pages to boost pay per click (PPC) listings

It is where perceptions are created – digitally, just about and globally. Balanced combination of marketing|of selling|of promoting tools and innovative marketing ideas resulting in visibility in search engines is search engine marketing. It includes the method within which the world Wide web is employed to identify and attract new customers to a web site.

Why INDGLOBAL for Search engine marketing?
INDGLOBAL is a leading company offering strategic search engine marketing solutions. Our team of consultant will assist you with SEM has to generate the highest marketing results possible leading to produce high visibility. we come with an excellent zeal to anticipate new trends and implement these new ways for our client’s web site to assist it in ranking higher with the main search engines. we tend to initially inquiry about the business and also the marketing goals so recommend the best combination of services and customize the strategy to match your unique needs, potential and business model.

If you’re not on the primary page then, you go unseen. Our search marketing experts have the strategies to place you there and maintain it even Our campaigns grant to drive the day to day on­line activities impacting the brand’s market perception positively and client loyalty.

SEM Keyword analysis­ Initial priority being Keyword research, involves us researching your markets, measure the competition for these keywords, what your competitors are targeting and what your potential customers are searching on.

Competitor Analysis

To analysis the competitors and their search engine marketing processes and targeted customers. resulting in a SEM approach focussed directly on achieving to target rankings for the foremost relevant keywords.

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Bid Management

Understanding the worth of clicks; this includes managing the bid levels at numerous stages of the campaign.

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Contextual Advertising

Delivering ads to focus on internet sites, portals and social media sites that are directly associated with the content being viewed, serving to to make sure that the proper audience gets your message.

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Campaign tracking and reporting

one amongst the key edges of SEM over alternative traditional marketing vehicles is that the extremely measurable results. we have a tendency to believe regular news thus you’ll be able to track your campaign progress each step of the approach. Reports of ranking, link building, progress and data are delivered on time.

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2­. Search engine optimization

Search engine optimization is that the process of touching the visibility of a web site or an internet page in a search engine’s unpaid results ­ typically referred to as “natural,” “organic,” or “earned” results. In general, the earlier or higher ranked on the search results page, and a lot of frequently a website seems within the search results list, the more visitors it will receive from the search engine’s users. SEO could target totally different kinds of search, together with image search, native search, video search, educational search,newssearch and industry­specific steep search engines.

As an online marketing strategy, SEO considers however search engines work, what individuals search for, the particular search terms or keywords typed into search engines and that search engines are preferred by their targeted audience. Optimizing a web site can involve editing its content, html and associated coding to each increase its relevance to specific keywords and to remove barriers to the indexing activities of search engines. Marketing a website to extend the quantity of backlinks, or arriving links, is another SEO tactic.

How INDGLOBAL do it?
At Interactive Avenues, we tend to implement search engine optimisation best practices on your web site, creating it more easy & search engine friendly. Our skilled SEO specialists provide clients with absolute optimization performance, which ensure we are on the leading edge of search engine strategies. And by providing apt SEO judgment for your website, we not only enhance the marketing of your products and services online, but also offer guest a better user experience on the website.

We have done this successfully for some of top companies in india. View our SEO portfolio to know more.

SEO Keyword (and competitor) analysis

Initial priority being Keyword research, involves us researching your markets, measure the competition for these keywords, what your competitors are targeting and what your potential customers are searching on.

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Market and Competitor Analysis

Our SEO Team will analyse the most searched and targeted keywords and phrases that relate directly to your business. We also research the SEO strategies of your competitors.

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On­Page SEO (keyword implementation) and (link building)

Implementing keywords and adding them to your site is the next step. This means we place these in page titles, body content, links to other pages etc. Keyword reasoning, Website analysis (Meta tags, body, images and style sheets), opponent’ analysis and Header tags optimization also form a part of this.INDGLOBAL employs only the most impressive and safest methods of link building that replicate a natural link recovery profile. The result is higher positions, quicker migration and long term rankings. This includes Article marketing, press release marketing, Social media bookmarking, Blog posting and commenting.

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Campaign tracking and reporting

We believe in regular reporting so you can track your campaign progress every step of the way. All ranking, link building, progress and Analytics reports are delivered on time.

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The SEO services provided by INDGLOBAL help your brand gain better traffic over your competitors due to the better placement.


Social media marketing is the method of gaining web site traffic or attention through social media sites.Social media marketing programs consistently center on efforts to make content that draws attention and encourages readers to share it across their social network. The resulting electronic word of mouth refers to any statement customers share via the web e.g., web sites, social networks, instant messages, news barley concerning an incident, product, service, complete or company.When the underlying message spreads from user to user and presumably resonates as a result of it appears to come from a trusted, third-party supply, as opposition the brand or company itself this form of marketing leads to earned media rather then paid media.

Why INDGLOBAL for Social Media Marketing?
We begin with listening to the social chatter in your class and buzz around your brand to establish category benchmarks and establish opportunities that we are able to leverage.

Interactive Avenues can take your whole and set up, and execute compelling methods for you, ensuring your presence is felt. we’ve a gifted, enthusiastic team that may brainstorm with you and on their own, understanding the simplest choices, telling you what your competition is doing and ultimately, making a good concept or set up for you. a large team of designers, coders, writers, strategists and additional take your brand on as if it’s their own.

Social media marketing strategy ­ we tend to gauge your needs, chart opportunities and fix definite activities for long­term social media success. we tend to work with you to ensure the responsibleness of your brand.

Social media examination – we tend to analyze your business’ existence across the various social networks and are available up with a technique to enhance it.

Social network profile creation – we tend to categorise the social networking sites wherever you should keep your presence high. we tend to then produce and manage your social networking profiles to increase your brand awareness and engagement and pull mutual conversation. With a social networking page, you’ve got direct access to your customers and a method to share special deals and put up a social prevalence with them.

Social media advertising – ­ we collect pictures for the ads and write terribly acceptable, reliable and high changing ads for the brand. we tend to check the campaign results on an everyday basis and create any necessary changes together with altering bidding constants. we tend to secure the advertising solicit for our clients through Facebook, LinkedIn,tumbler,Pinintrest,google+,Youtube.

Blog style and optimization ­– A booming blog can draw concentration from potential customers to your company and its product and services. blog provides a stage within which the company will directly interact with each its existing and attainable customers.

Social bookmarking ­– ­ we tend to propose social bookmarking submission services to confirm higher on-line visibility for your web site. Our SMM team can manually submit your company’s sites within the popular social bookmarking sites like Digg, Delicious, StumbleUpon, Reddit etc, and thereby assuring visits to your web site.


Reputation management is the influencing and or control of an individual’s or business’s reputation. basically a public relation term, the advancement of net and social media use, along with reputation management corporations, have created it primarily a problem of search result. components of reputation management are typically related to moral gray areas, like artificial turf review sites, blacklist negative complaints or using SEO ways to game the system and influence results. There are also ethical types of reputation management, that are frequently used, like responding to client complaints, asking sites to take down incorrect information and victimization on­line feedback to influence development.

Why INDGLOBAL for ORM Services ?
We offers comprehensive on­line name management services and techniques which will guarantee your business maintains its excellent image within the eye of net users.

We monitor all of the channels within which folks are talking about your business, like social media networks, business review sites, blogs, forums, and articles. once a negative comment is found, we provide a list of attainable proactive responses that will} facilitate to mitigate any damage that the comment may cause, and sometimes times a fast and proper response will result in the removal of the negative comment.

We additionally works to market positive discussion about your business within the online community. This includes active obligation with customers on­line, as well as promising glad customers to post their positive feelings about your company as the simplest way to shield against future negative comments

Monitoring the reputation­ –A crucial aspect of INDGLOBAL is to observe the everlasting course of content in terms of to our client. we have a tendency to persistently observe all mentions of the brand, online. we guide our clients’ listings and feedback on leading review channels through our tools. this allows us to collect very important data, recognize consumer movements and most particularly, spot opportunities quickly.

Repairing the reputation – we have a tendency to aggressively manage the clients’ on­line conversation with steady notifications. In times of anxiety, we provide innovative, divergent solutions that facilitate our clients relink with customers and restore the lost faith.

We generate custom reports to check and share, over weekly or monthly ORM reports. We examine, design a method, implement ORM services and preserve your on­line reputation.


Email marketing is directly marketing an ad message to a group of entity using email. In its broadest sense, each email sent to a potential or current client may be considered email marketing. it always concern using email to send ads, request business, or solicit sales or contribution and is supposed to make loyalty, trust, or brand awareness. Email marketing is done to either sold lists or a current client information. Broadly, the term is usually used to refer to sending email messages with the aim of enhancing the connection of a businessperson with its current or previous customers, to encourage client loyalty and repeat business, acquiring new customers or convincing current customers to buy one thing immediately, and adding attention to email messages sent by different companies to their customers.

As a successful methodology of promoting, email marketing isn\’t only effective however one of the most inexpensive channels of web marketing given the choices offered. a number of the e­mail marketing objectives are:

  • To increase the business–client relationship.
  • To acquire new customers.
  • To increase sales.


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