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Magento is a effective open source e-commerce web application. It is utilized by more than 150000 online businesses for mainly for setting up online shopping portals. Huge firms like Samsung run on Magento. Magento has many advantages. It is highly flexible and has a large community of supporters. Magento comes with various templates that you can customize. Magento provides inbuilt SEO which can be customized. It also has automatic integration with Google web services. It supports different payment gateways and integrates easily into the mobile environment. It is full of rich objectives and extensions. With it you can reuse code and maintenance, debugging, support, etc. are a breeze compared to other e-commerce solutions.
It is a bit complicated to master, but once mastered it is the best ecommerce web development application. It is based on the OOPS concept which is tough to program, but gives superb flexibility and results.You need to have a good web hosting solution to run Magento smoothly. As Magento is complex, it needs huge space and memory to fulfill its abilities. It requires an expert professional to handle Magento, exactly because of this complexity. It easily integrates with other applications but upgrades and modifications are difficult unless you have a good Magento developer.
The best thing about Magento is that it has got plenty of extensions. It is a very powerful system but it requires a professional to make any changes.The main features that separate it from the crowd are configurable products and layered navigation and shopping options. It has got multiple storefronts, languages, currencies, taxes etc.
There are number of payment and shipment options are available on Magento.Magento is highly scalable from thousands to millions of customers without a hitch. You can create multi-stores under a single domain.There are plenty of Magento developers online. You can hire Magento developers to work on your site. But a better option than outsourcing your work to freelancers is to get your project done by a full-fledged professional Magento ecommerce development company.