For marketing your business online, you need to focus only on such sites. Below are the most critical online marketing platforms along with some ideas about using them:
Facebook: Build a SEO(Search Engine Optimization) optimized Facebook business page for your Business. Use ad manager to run the effective promotional campaigns. Share images, blog posts, promotional videos, company milestones, and special events to reach wider audience.
Twitter: Use the 140-characters message publishing service to connect with property buyers, industry influencers and other home service providers. Use company specific background for profile, high resolution hero image, and an attractive profile image. Twitter also started a new highly qualified lead generation toll called Twitter Cards. Realtors can use these cards to capture leads.
Google+: This social network is extremely useful for business communication & lead generation. Being a Google product, it quickly attains ranking if optimized correctly. Google+ is also a great place to participate in community discussions. Don’t forget to create a separate company profile with quality images & relevant information.
Pinterest: The visual discovery tool helps create interest focused boards. For eg: If your business is of Real Estate, Use Pinterest to create distinctive boards for properties on sale, rent, and inspiration.
Quora: For eg: If your business is of Real Estate, The question answering site has appeared as a prominent online destination to connect with experts in a particular field. Be active on Quora and answer questions to help property buyers and investors. Because relevant questions also appear on search results, the advantage could be huge.
YouTube and Vine: Videos can also be created with property images to give a business overview to interested parties. Create an official YouTube channel to share quality short videos (Average time 2-3 minutes).
Blogs: Blogging in best way to connect with such potential buyers by sharing your knowledge. You can start an official blog on your Business website itself or create an independent one. Share informative posts to build a readership and generate genuine enquires. Get more content marketing tips.
Above social marketing platforms have the potential to attract your buyers but you need to share the right content to make that happen.