Our world is going through a very critical era with the spread of the coronavirus pandemic, and the businesses have been severely impacted as the economy has taken over a hit because of successive covid- 19 waves. However, for the virtual world, this is quite not the same. The number of active online users is drastically increasing, and you may observe several companies are at a loss for not pivoting their strategy properly for this unique and strange time. But, does that mean your business should do the same?
The best way to execute SEO and content for your brand boost and targeted approach during COVID-19 can be accomplished through hiring a full-service digital marketing company in Bangalore. Your business has all the power to step up online and elicit confidence in your customers. The most convenient way to reach your users can be achieved through the digital marketing efforts which not only will benefit your business but will also encourage your customers to set a positive mindset especially when you are trying to keep your business relevant during such an unprecedented time.
Think about your business. Are you in an industry that has been impacted by a sudden closure? Are your customers now searching for it at home because you can’t serve them? We can help you!
Why Businesses Should not Ignore Digital Marketing During the critical phase of COVID-19
According to a report, more than 72,800 businesses have permanently closed in the US since March. Many more businesses have also closed since June last year with thousands of others struggling to survive. It’s a stark reminder to business owners everywhere that they should pay importance to digital marketing during COVID-19, to sell their products/ services as businesses can’t simply survive only on foot traffic when so many people are not even leaving their homes and unwilling to risk their health by coming physically in stores, especially to which are “a luxury and not a necessity.” This is the time for business owners to be as ready as ever now to keep their business afloat.
10 Digital Marketing Ideas you should Consider During the Covid 19 pandemic
1. Equate with Your Customers on Social Media During this Critical phase
We are all trying to cope with the impact that the coronavirus outbreak has had on our lives. This is the time to show empathy to others and help out where we can. This is the time when we all need to be sensitive but at the same time it is a great opportunity for your brand to rise high during a difficult time taking help from any of the social media marketing services in Bangalore since many people are on social media being stuck at home, scanning for latest trends and updates thus trying to stay connected.
Also, you can use your business to contribute to the area food banks or assist the elderly with their grocery shopping thereby promoting your good deeds with social media marketing to help establish your brand.
2. Ensure Your Business to float Online significantly
Search traffic has increased significantly over the past weeks and it will continue to climb as we move ahead. We’re all attached with our computers and phones looking for updates within our community. We are also looking for entertainment and ways to shop online. In this scenario, any business online right now can be consumed more than ever before. This is a good time to launch your business online. As the best Digital marketing company in India, we at IndGlobal assist you to use search engine optimization (SEO) strategies to appear on top of Google’s search engine results pages so that your business can easily be found.
3. Pay-Per-Click (PPC) Advertising can be considered as a Smart move
With more people in front of the screens at home, it is a great opportunity for businesses to use the pay per click or PPC marketing to connect with their customers and gain a competitive advantage. Besides, it is a great chance to save money within your digital marketing budget. On an average, cost-per-clicks have decreased by approximately 6 percent across all verticals since last week which gives your business another opportunity to hold up that lost market share from others pulling back during this time.
4. Stay Ahead of Your Competitors
SEO helps your business to increase organic traffic significantly for your website and move past your competition. If you wish to be on the front page of Google SERPs — and of course at the top of the list — then you should continue to optimize your website and content daily. This enables your customers to find your online business when they search for certain keywords. To climb to the top of the SERPs, it takes time and strategic optimization strategies. Else you lose the valuable ground in the search results and your freefall can cost your business a huge amount in lost revenue. But if your competitors choose to pull back on SEO, it can also be a perfect time for your business to push it harder to surpass your competitors.
5. Equip Your Business For the Bounce-Back Surge
When the coronavirus outbreak fades, normalcy should return and with that consumers’ spending habits stabilize. You should remember that SEO is like a long-term strategy and whatever you do for your SEO campaign today will reflect on your organic search traffic two months from now. Therefore, pausing your SEO campaign could have a detrimental impact on your revenue potential when the coronavirus episode begins to become a memory.
6. Unique Circumstances Pave ways for a Special Offer
During this uncertain time, you have the opportunity to support your customer base by offering special discounts or offers that will keep your revenue flowing. Identify your product-market fit to create a special offer. Many people will be browsing at home looking for discounts to save money. It is a great way to engage with your customers thus keeping a steady stream of revenue that will help to keep your doors open. You can also push your special offers through the pay-per-click (PPC) advertising and social media.
7. Local SEO and Online Reviews
Since we have reduced our travel, in the rare times when we leave our house, we are always looking for nearby destination options for services and supplies. So, you should ensure your business is using local SEO strategies for “near me” searches. This will aid your customers in your geo region to be able to easily find your business online so they turn to you first. This also provides an opportunity for your business to provide assistance during such a critical time.
As the Top digital marketing company in India we also recommend adding positive reviews on your site to boost your local SEO. During the covid 19 pandemic, online reputation management is very important as it is a great time to connect with your target audience to provide the right service or product for people when they need it most.
8. Be ready to Pivot as a Business owner
This is the time when you should find ways to connect with your customers more likely as it shows empathy and keeps you relevant when your business may have been impacted by the pandemic scenario. For instance, many of the restaurants are shutting down right now because customers aren’t moving in. You should ensure that you’re offering free delivery services as a strategy. Also, let your customers know that you have increased your sanitary practices and how you’re achieving that specifically.
But other businesses should pivot right now, too. For example, Gyms have closed their doors to prevent the spread of the coronavirus, but they can offer online workout classes. Similarly, Dentists have the opportunity to offer online consultations. Likewise Grocery stores should also offer free curbside pickup and all these opportunities can be enhanced with strategic social media campaigns with the top most Digital marketing company in Electronic City.
9. Don’t Fall as a Victim to the Panic Move
Several businesses implemented a smart digital marketing strategy when the coronavirus hysteria started to gain pace over a short span of time. You should never make a panic move; rather you should be ready with the metrics and analyze all the available data before making an informed decision.
Knee-jerk reactions do not end well in digital marketing. Therefore, it is always better to take caution while reacting to a sudden shift in the market or economy.
10. Use this Down Time to Accomplish Your Digital To-Do Lists
Consider this time to be particularly an useful one to scrutinize the marketing items that may have fallen through the cracks and/or had been overlooked. If your website needs a fresh look and redesign, being at the Best Digital marketing Company in Bangalore, our proficient digital marketing website developers can overhaul your website in just two months all while working remotely. This is also a great time to have a look into conversion rate optimization specialists perform a CRO audit for your website to ensure your call-to-actions (CTAs) are curving leads into customers. Also, it can be an ideal time to perform an SEO audit of your website to make sure that you are maximizing your optimization strategies.
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Summing up: Your Business Needs to be Agile and vigilant to Pivot Quickly
Also post covid-19 pandemic, you need to put additional efforts to ramp up your digital marketing for your business to make up for the lost time.
Businesses must remain acrobatic during this economic downturn as of the restrictions that are in place in terms of quarantines, social distancing etc. because of the coronavirus impact. You should always look for new ways to serve your customers at that particular time when they mostly remain in their homes. Businesses that show the ability to swiftly adjust with the new COVID-19 marketing ideas will rise high above the others that fail to alter their approaches. With Indglobal Digital, the topmost digital marketing company in Bangalore, you can be ensured about getting proper resources and self improvement strategies that will help to enhance your business.
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