Top 10 CRM Software: Features, Types, and Use Cases

CRM software can be a game-changer for your business, delivering massive returns on every dollar spent. The key is finding the right one among the sea of options available. 

With such a wide variety to choose from, finding the perfect fit can seem like a daunting task. This is because not all CRM software is created equal.

Are you seeking a customer support solution or a CRM system to streamline your business processes? Our carefully curated list by our team of professionally skilled developers at the best CRM software development company in Bangalore has covered you. 

Find the perfect tool to meet all your business needs and use cases. 

10 Best CRM Software for 2024 

Whether you are a well-established enterprise or a start-up, selecting CRM software that meets your specific enterprise requirements is essential. Look at our top ten CRM tools curated by the leading software development company in Bangalore to help you make an informed business decision.

1. Salesforce

Salesforce is the most prevalent and versatile CRM software example globally. 

Why?

First, there is no requirement to meet a technical expert to use Salesforce CRM. Second, Salesforce allows you to organize leads, track new business opportunities, and automate marketing endeavors.

As it runs on the cloud, Salesforce CRM helps you grow with rarer resources.

Features 

• Quote Management 
• Lead Management 
• Sales Forecasting 
• E-mail Integration 
• Quote to Cash
• Dynamic Dashboard 

Price 

Salesforce proposes pricing tiers ranging from $25 per user per month. The proficient plan costs $105 and the enterprise plan costs $190 monthly.

Use Cases

Salesforce is the best CRM for small and medium-sized business organizations, especially those that require extensive scalability and personalization. 

2. HubSpot

HubSpot transformed CRM with its intuitive interface and integrated marketing, sales, and service hubs, pursuing inbound marketing strategies to help businesses entice, engage, and delight clients at every touchpoint.

Its creative dashboard provides detailed insights into your marketing and sales team-client interaction. This data is instrumental in offering personalized experiences and facilitating leads effectively.

Features 

• Customer Segmentation 
• E-mail Tracking 
• Contact Management 
• Lead Management 
• Live Chat
• Meeting Schedule 

Price 

HubSpot CRM is free of cost but offers limited features. A paid plan is available at $45 per month to let you access all its features.

Use Cases

Hubspot is perfect for small to mid-sized businesses that require an all-in-one CRM solution to simplify organizational sales, marketing, and buyer service processes.

3. Zendesk 

Zendesk CRM offers tools for all your business needs from customer relationship management to sales. 

For instance, Zendesk Sell is designed for operating the sales pipeline, and its support platform improves the client experience. The platform is cloud-based operating on a SaaS model.

Features 

• Live Chat 
• Knowledge Base 
• Ticket Management 
• Social Media Integration 
• Customer Feedback 
• Reporting and Analytics 

Price 

Zendesk provides plans commencing from $19 per customer in a month.

Use Cases 

Good for organizations prioritizing customer service. 

4. Pipedrive 

Pipedrive allows you to concentrate on customers while it manages your sales pipeline and leads. It includes features for automating lead nurturing and a marketplace for connecting you with useful business tools such as Zoom and Gmail.

Features 

• Lead Generation 
• Project Management 
• E-mail Marketing 
• Web Visitor Tracking 
• Sales Reporting 
• Goal Setting 

Price 

Pipedrive plans have professional, necessary, advanced, power, and enterprise versions with diverse features and prices.

Use Cases 

Pipedrive CRM is designed for startups and small businesses, but large firms can use this software.

5. Insightly 

Insightly provides a robust, user-friendly CRM platform at an enterprise level and an affordable price. It offers features that not only enhance sales but also improve the productivity of your sales team. 

One of the standout features that makes Insightly the best CRM software option in our list is its strong security feature. You can assign roles and permissions to the appropriate users, ensuring the safety and integrity of your data.

Features 

• Leads Management 
• Sales Lead Tracking 
• Sales Pipeline 
• Task Management 
• Opportunity Management 
• Process and Workflow Automation 

Price 

Insightly CRM plans start from $29 per user per month.

Use Cases

The Insightly cloud CRM software is available for all small businesses and startup budgets for project and contact management.

6. Freshsales 

FreshSales is an AI-powered CRM software that helps increase sales, conversions, and productivity. It lets you build campaigns for your sales targets and monitor them using its Freddy AI. Freddy can examine leads to identify which ones are more likely to convert and suggest the best deals to increase conversions.

FreshSales does not lose customers as it incorporates email, chat, messenger, zoom, and even phone calls or SMS.

Features 

• Sales Forecasting 

• Workflow Automation 

• Contact Scoring 

• Deal Insights 

• Role-based Access 
• Multi-language and Multi-currency    

Price

Entry-level price- $9 per month for a single user. 

Mid-tier plan price- $39 and 

High-tier plan- $59 per month. 

Its free plan gives access to 10 users.

Use Cases

Freshsales is recommended for business organizations who want advanced CRM software.

7. Microsoft Dynamics 

Microsoft Dynamics 365 is an extensive suite of ERP and CRM applications to enhance business operations and foster growth. 

You can integrate with other Microsoft platforms for improved collaboration and data analysis. The Microsoft Dynamics 365 operational CRM assists in enriching customer interactions.

You can review their previous interactions and orders to know their requirements, helping you pinpoint high-risk customers and take necessary action proactively.

Features 

• Business Intelligence 
• Social Listening 
• Customer Service Tools 
• Sales Automation 
• Marketing Automation 
• Office 365 Integration 

Price 

Microsoft Dynamics CRM offers flexible pricing options based on user requirements. Its professional plan begins at $65 per month for a single user. The premium version costs around $135 per month.

Use Cases 

This CRM software type is recommended for businesses already using Microsoft products as it integrates seamlessly with their existing tech stack.

8. Zoho 

Among all the CRM software, Zoho is best known for its flexibility, affordability, and extensive integration abilities. It targets small and medium-sized businesses, featuring a user-friendly interface and customization options.

So, feel free to customize the software to meet your unique workflows. If you utilize other Zoho products, this investment is the best option. It seamlessly integrates with all Zoho products, aiding in lead and sales enhancement without losing the presence of your sales team.

Features 

• Sales Automation
• Omnichannel 
• Canva Design 
• Process Management 
• Analytics 
• Marketing Automation 

Price 

Zoho CRM delivers a free version for three users. Its paid plans start from $12 per month.

Use Cases

Zoho CRM is perfect for small to medium-sized businesses for a budget-friendly yet feature-rich solution to simplify marketing and sales activities.

9. SugarCRM

SugarCRM is one of the best and easiest-to-use CRM software options available in the digital market. It equips a mobile app for accessing all CRM features and functionalities. The software is customizable to meet your unique needs and can be incorporated with business-critical systems.

The self-guided practices included in the platform for effective selling set SugarCRM apart from others. 

Features 

• Sales Automation
• Campaign Management 
• Mobile Sales 
• Leads Management 
• Lead Nurturing 
• Sales Forecasting 

Price 

SugarCRM offers on-premises deployment and cloud-based options with prices according to user requirements. It ranges from $49 per month for a single user.

Use Cases

SugarCRM is best for all business types.     

10. ActiveCampaign 

ActiveCampaign enables you to create strong and meaningful relationships with your clients. You can interact with them on their chosen platform and control the communication flow. 

For instance, ActiveCampaign helps you determine what action to take if customers do not plan an appointment with you. 

You can choose to follow up or send an automated reminder if they schedule an appointment. With ActiveCampaign CRM software, you can develop campaigns to target distinct customers and calculate their performance.

The CRM can integrate with more than 900 marketing tools such as Shopify, WooCommerce, Instagram, and Slack. 

Features 

• Content Creation 
• Marketing Automation 
• Audience Segmentation 
• Reporting and Analytics 
• Artificial Intelligence 

Price 

ActiveCampaign CRM plans commence from $9 per month.

The enterprise version allows 10 users for $259 per month.

Use Cases

ActiveCampaign is suitable for any business industry. 

Conclusion 

Do not opt for a one-size-fits-all buyer relationship management software because it does not exist. Each business organization has its extraordinary process for supervising customer relationships.

Thus, the final decision should be based on an analysis of the need and an evaluation of the features of various types of CRM software. Another option is custom CRM software if you require a tool that is tailored to your industry. 

So, whichever option you select, we are always here to help. Indglobal Digital Private Limited offers its customers top-notch software development services in Bangalore. Therefore, without any ado, contact our team to get further details.